If people spend more time on mobile devices browsing internet, social networking, reading emails and other activities, it means that they are also more reachable by text messages.
New York, NY (PRWEB) January 23, 2013
The unique integrated marketing platform offering email, social and mobile marketing at once is created by one of the world’s leading email service providers Mailigen. As the mobile market explodes above all, Mailigen has decreased pricing for bulk SMS by about 50% in order to stimulate mobile marketing mix with email marketing. Platform allows synching email lists with SMS lists in order to send common campaigns or segment contacts simultaneously. Moreover, with Mailigen SMS, marketers can deliver text messages to more than 200 countries and territories, add URL links to text messages, receive real time reports about opens and clicks, as well as integrate with Google Analytics for additional statistics. This combination of features in one platform is innovation in the world’s marketing.
"When everybody is talking about smartpones, applications and mobile internet, it may seem that SMS marketing is somewhat secondary. But actually, rise of smartpones stimulates the usage and reach with mobile devices. If people spend more time on mobile devices browsing internet, social networking, reading emails and other activities, it means that they are also more reachable by text messages,” said Janis Rose, CEO of Mailigen.
Global mobile statistics* at mobiThinking show that only approximately 25% of the global mobile subscribers have 3G/4G subscription, which means that almost 3/4 of them, apart from call, are reachable only by SMS. And according the survey** released in 2012 by the UK Direct Marketing Association (DMA), SMS with 33% is the most popular method of receiving mobile offers among American consumers, ahead of mobile applications, voicemail etc.
"We are sure 2013 will be a year of opportunies in the mobile marketing field. Mailigen SMS was launched in 2012, and within a year, it has become one of our TOP 5 features our customers cannot live without, according to our customer survey in 2012. Now, when bulk SMS prices have decreased by a half, mobile marketing will be more affordable to be included it in this year’s marketing strategy,” said Janis Rose. For more information about Mailigen SMS, please visit http://www.mailigen.com/features/mobile-marketing.
Mailigen is web-based, easy to use and cost effective email marketing software for any size business, organization and individual. Recently, Mailigen has started educational work all around the world - series of workshops, individual courses, informal breakfasts with clients and other activities to develop healthy marketing environment in U.S., Europe and Asia. For more information, please see http://www.mailigen.com.