This data highlights how mobile search and purchasing is a fast growing sector in the online retail industry
(PRWEB UK) 17 January 2013
A recent survey has revealed that 24% of UK consumers used a mobile device to do their Christmas shopping in 2012.
Econsultancy’s Christmas 2012 Online Shopping Report polled 1000 UK consumers and 1000 US consumers.
The research found that 11% of UK respondents used a smartphone to do their Christmas shopping and 13% used a tablet, compared to 77% who used a desktop. US shoppers were 4% more likely to use a smartphone or tablet.
Ben Austin, Managing Director at SEO Positive, has responded to the data with interest:
“This data highlights how mobile search engine optimisation and purchasing is a fast growing sector in the online retail industry. Businesses can longer ignore the power of smartphone and tablet friendly websites and their ability to drive online sales. Tablets were responsible for significantly more online sales last year and we can only expect this to grow. It is becoming increasingly important for businesses to respond to this.”
SEO Positive is continuing to watch these latest statistics with interest.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.