Although a recent comScore report shows that Android has about 54% of the U.S. smartphone market and Apple has about 34%, our survey results suggest about the opposite among the behavioral and health science community.
New York, NY (PRWEB) January 23, 2013
A new survey reveals high tablet and smartphone use among behavioral and health sciences professors. The annual survey was conducted by Springer Publishing Company, which polled about a thousand participants on their ownership and usage of smartphones, eBook readers, tablet computers, apps, and social media.
Among survey respondents, 69% owned a smartphone, 45% owned a tablet computer, and 42% owned an eReader. Tablet and eReader ownership rates were particularly high, and about double that in the general population, in which 25% of adults own a tablet and 19% own an eReader¹. The tablet and eReader rates of ownership among survey responders also jumped from last year’s survey, in which 33% reported owning a tablet, and 32% an eReader.
Participant use of eReaders versus tablets for reading eBooks was strikingly split, with about 44% citing an eReader as the device on which they primarily read eBooks, and about 44% citing a tablet. As with last year’s survey results, the most popular eReader was overwhelmingly the Amazon Kindle (63% of eReaders owned a Kindle). Correspondingly, the Amazon Kindle Store was, by far, the favored eBookstore (65%), distantly followed by the Apple iBookstore (22%).
Of all eBook readers, 34% purchased an eBook for professional use in the past six months. Use of professionally oriented apps were more common, with 44% of all survey participants indicating that they had downloaded or installed professional applications in the past six months. As for social media use, Facebook proved to be the most popular platform, with 68% of responders reporting usage, followed by YouTube (56%) and LinkedIn (54%).
“Survey results revealed several interesting findings,” commented Pascal Schwarzer, the Vice President of Digital Business Development at Springer Publishing Company. “For example, although, as expected, the Amazon Kindle store was the most popular eBookstore, survey findings also show that more survey responders are purchasing eBooks from the Apple iBookstore than the Barnes and Noble Nook store, which was not necessarily expected. Additionally, although a recent comScore report shows that Android has about 54% of the U.S. smartphone market and Apple has about 34%², our survey results suggest about the opposite among the behavioral and health science community, with 57% of smartphone owners owning an iPhone, and 33% owning an Android.”
“These digital trends present a wealth of opportunities for industries serving the behavioral and health sciences professions,” added Schwarzer, “and we’re happy to be to be meeting the growing needs of this community through our eBooks and aggressive digital product development program.”
View the full survey and its findings.
For more information on this survey or to request reprint permission, please contact Dara Salem at dsalem"at"springerpub"dot"com or 212-804-6236.
About Springer Publishing Company
A pioneer in social science and health care publishing, Springer Publishing Company is known as an innovative psychology, rehabilitation, social work, counseling, public health, gerontology, and nursing publisher. The company has won numerous awards, including the American Library Association (ALA) Choice Awards, the Association of American Publishers (AAP) PROSE Awards, and the American Journal of Nursing (AJN) Book of the Year Awards, and publishes more than 100 top quality titles annually, all available as eBooks, in addition to 21 journals. From psychology to nursing, Springer Publishing Company is passionate about providing the best professional books, textbooks, guides, and reference works to professionals, instructors, and students. For more information, visit http://www.springerpub.com.