eCommerce Sales Soar Heading Into 2013, According to Dotcom Distribution

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Premier Logistics Provider Saw 34 Percent Increase in eCommerce Order Volume from 2011 to 2012, Cites Trends for New Year

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Dotcom Distribution, a premier provider of fulfillment and logistics solutions, saw a 34 percent eCommerce order volume increase from 2011 to 2012, with two of its e-retailer clients increasing sales by 335 and 484 percent. Consumers spent nearly $1.46 billion on Cyber Monday 2012, according to ComScore Inc., with record high sales throughout November and December, and according to Maria Haggerty, president of Dotcom Distribution, the traction within ecommerce will continue to outperform in 2013.

“Our customers saw huge growth this year not only because online shopping is popular, but also because they selected the right tools and practices to execute successful eCommerce solutions,” Haggerty said. “Retailers who understand the online landscape know it is constantly changing as a result of consumer trends and technology. These retailers flourish because they stay on top of these trends and are dedicated to continually improving the online buying experience.”

E-retailers and brick-and-mortar retailers alike saw online sales increase from 2011 to 2012, forcing many to choose new third-party logistics (3PL) providers to handle the influx of orders. In the last year, Birchbox, Eataly, INTERMIX and Poppin, among others, chose Dotcom Distribution to aide in order fulfillment. According to Haggerty, an increased investment in logistics is one of many globally-reaching trends that will affect eCommerce this year.

Other trends Dotcom Distribution executives predict for 2013 include:

•Personalized, tailored and real-time…everything.

Shopping has always been about the customer, but this year, retailers will work to make each customer’s experience personal. As technology advances, it is easier to collect information about a customer and use it to provide a one-of-a-kind experience every time.

“From putting a complementary product selection in front of customers to allowing them the opportunity to alter the details of items selected, personalization will be key in 2013,” Haggerty said.

Haggerty noted that retailers will also turn to their 3PL providers or an in-house team for personal touches like monogrammed items to take the customized experience to the next level.

•A seamless cross-channel shopping experience.

In 2013, the savvy customer shops online, in-store, via mobile device – whatever will get him or her the item easily. Retailers need to embrace this trend and ensure their cross-channel experience hits all points.

“Specifically, to keep each channel connected, retailers are turning to logistics providers that can provide accurate, real-time feeds of inventory,” Haggerty said. “When a retailer doesn’t have accurate inventory information, a customer may visit a store for an item that was ‘in-stock’ online only to find that the item is not there, or order an item online and later find that it is not available and did not ship.”

In addition to keeping each channel up-to-date in terms of inventory, each outlet should deliver the same experience and highlight the brand’s personality. A consumer should be able to go from a smartphone app to the company’s website to a physical store effortlessly and without losing the brand’s message.

•An emphasis on “the last mile.”

A few years ago, an online Christmas shopping spree would result in dozens of indistinguishable, bland boxes. This year, online shoppers found branded boxes in various colors, shapes and sizes sitting at their doorsteps.

“Many retailers are moving away from the standard brown box,” Haggerty said. “Branding has always been important during the sale, but now it is increasingly important in the delivery.”

In addition, e-retailers are realizing the importance of quick and error-free deliveries. E-retailers are investing more and more into their backend structures, including warehousing options that provide opportunities for quicker and easier shipping.

About Dotcom Distribution

Dotcom Distribution is the premier provider of logistics and fulfillment services to growing retailers & manufacturers. Industry pioneers such as Fab, Ideeli, Birchbox, Bliss, INTERMIX, and Totsy trust in Dotcom’s boutique feel, enterprise scale and management team to ensure their customers receive the highest quality packaging & delivery, while preserving the brand experience all the way through to the customer’s front door. Dotcom’s facility enables typical clients to achieve same-day order shipping and an average 1-3 day delivery times via UPS Ground to 75% of the US population – all while delivering on custom packaging solutions which resell the brand experience at that critical final mile delivery.

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Maria Haggerty
Dotcom Distribution
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Walker Sands
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