“Bear 71,” Award Winning Interactive Documentary, Named FWA Site of the Year 2012

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Bear 71, the interactive online documentary created by Jam3 and the NFB, winner of awards from Cannes and The One Show, has earned the title of Favourite Web Award's Site of the Year.

A scene from the 10 years of captured footage that makes up the Bear 71 multimedia documentary.

Scene from the 10 years of captured footage that makes up the Bear 71 multimedia documentary.

“To compete against the hundreds of sites that are submitted to the FWA each year and come out number one is the greatest achievements we could ask for.” Says Jam3 creative director Pablo Vio.

Bear 71, the interactive documentary created by the NFB and Jam3, has won the FWA’s Site of the Year award for 2012. The documentary is accessible at http://bear71.nfb.ca.

“To compete against the hundreds of sites that are submitted to the FWA each year and come out number one is the greatest achievements we could ask for.” Says Jam3 creative director Pablo Vio.

In addition to the FWA Site of the Year award, Bear 71 has also received Gold awards at both the One Show Gold and Cannes Lions. The FWA announcement can be read here http://www.thefwa.com/article/fwa-site-of-the-year-2012.

Bear 71 is an emotionally engaging multimedia documentary that tells the story of a female grizzly bear who is tagged and monitored constantly for over 10 years. The website’s 20-minute narrative captivates the viewer’s attention by utilizing footage of Bear 71’s life collected from 2001-2009, music by Radiohead, and incorporating the viewer’s own webcam and microphone into the experience.

“When you first arrive at the site it states, ‘This is a 20 minute documentary.’ Most people don’t expect to be staying through its entirety but the experience is so unassuming you get sucked into the narrative and stay till the end,” Vio explains. “It is astounding to us that the site was able to elicit intense emotion; many viewers admitted to getting watery eyed at the final scene of the documentary.”

Bear 71’s constant life on camera is a project about wildlife conservation as it is about exploring the interconnected manner in which the modern world operates, and its impact on all creatures. In the words of the bear, “sometimes it’s hard to say where the wired world ends and the wild one begins.” Experience the Bear 71 documentary at http://bear71.nfb.ca/.

Jam3 is one of the world’s top digital design and production agencies. They specialize in creating advanced, experiential works in both the advertising and entertainment industries. Their work has been recognized at Cannes, the One show, the Webby’s and SXSW. They are among the Top 50 all time FWA winners with 21 FWA’s, including a Site of the Month and now a Site of the Year. Jam3 is located in Toronto and is a member of the Society of Digital Agencies and the Adobe Agency Partner Program. Learn more about Jam3 at http://jam3.com.

The National Film Board of Canada (NFB) is Canada’s public film producer and distributor, creating social-issue documentaries, auteur animation, alternative drama and digital content that provide the world with a unique Canadian perspective. The NFB is expanding the vocabulary of 21st-century cinema and breaking new ground in form and content through community filmmaking projects, cross-platform media, programs for emerging filmmakers, stereoscopic animation – and more. It works in collaboration with creative filmmakers, digital media creators and co-producers in every region of Canada, with Aboriginal and culturally diverse communities, as well as partners around the world. Learn more at http://onf-nfb.gc.ca/.

The FWA stands for Favourite Website Awards is an industry recognized recognition program for cutting edge digital work established in May 2000. FWA specializes in identifying emerging trends whilst showcasing the latest progressions in digital creativity. The FWA network showcases not only cutting edge digital via its flagship website but also the best in mobile via the FWA Mobile Showcase and the best in photography via FWA Photo. FWAwebTV is a video channel featuring one great video per day from previous FWA winners. Learn more about the FWA at http://www.thefwa.com.

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