Resonance Shifts Focus to Content Marketing

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Houston-based firm addresses businesses’ growing demand for content marketing strategy and services

Rachel Parker of Resonance Content Marketing

Rachel Parker leads the content marketing charge at Resonance

Today you have to earn consumers’ trust before they’ll even listen to your pitch … and one way to build that trust is by consistently delivering quality content that speaks to their needs.

This week Houston-based marketing consultancy Resonance announced its new business model as a content marketing strategy and service provider.

“Smart brands are realizing that the traditional ‘Mad Men’ approach to marketing is no longer enough,” says Resonance Owner and Chief Content Strategist Rachel Parker. “Today consumers on both sides—B2B and B2C—won’t be swayed by just a glitzy ad and a clever tagline. You have to earn their trust before they’ll even listen to your pitch … and one way to build that trust is by consistently delivering quality content that speaks to their needs.”

As part of its new business model, Resonance will work with businesses to uncover the sources of content within their organizations, develop a comprehensive content marketing strategy, and deliver that content to their audience in the form of blogs, e-newsletters, social media posts, e-books, and other vehicles.

A recent Roper Poll revealed that 61 percent of consumers feel better about—and are more likely to purchase from—a company that delivers custom content. Marketers are responding in kind: the Content Marketing Institute reports that 86 percent of B2C marketers—and 91 percent of B2B marketers—are incorporating content marketing into their overall strategies.

“And it’s not just the big brands,” says Parker. “Small and medium-sized businesses can get just as much of a benefit from blogs, articles, and other content marketing tactics. In fact, smaller outfits have an advantage, because they tend to be much more in tune with their customers’ needs.”

About Resonance

Founded in 2010, Houston-based Resonance Content Marketing helps businesses leverage their content as a strategic asset for attracting and retaining customers. Resonance helps its clients by developing comprehensive content marketing strategies, writing and publishing content on their behalf, and measuring the results to ensure consistent progress.

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