Celltick Appoints Fernando Bortman as General Manager of Central and Latin America

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Bortman to bring over 16 years of Telecommunications and Financial Services experience to General Manager role

“I’m excited about the potential of Celltick in an essential market,” said Fernando Bortman, newly appointed General Manager of CALA for Celltick.

Celltick Technologies, a global leader in mobile initiated commerce, is pleased to announce the appointment of Fernando Bortman as General Manager of Central and Latin America (CALA). As head of the CALA business unit, Bortman will build Celltick’s market presence further and drive growth and operator relations in the region.

Prior to joining Celltick, Fernando was the Vice President and Customer Business Executive of the Caribbean and Latin America Division at Amdocs for ten years, where he was instrumental in engineering key landmark deals with leading carriers such as America Movil and more. Fernando also served as Implementation Director for the Amdocs AT&T Account in North America.

“We are thrilled to welcome Fernando, a seasoned executive with strong technical, business and operational excellence. We appointed Bortman because of his demonstrated ability to lead diverse teams of professionals and track record in developing highly profitable business with top tier carriers in North and South America. His experience will aid us in ensuring that we give the highest quality of service to our operator partners and to their subscribers,” said Ronen Daniel, CEO of Celltick. “This appointment marks the next phase of Celltick’s global expansion and Latin America will continue to serve as a major cornerstone of our overall global expansion strategy.”

According to eMarketer, the CALA region has some of the highest adoption rates of mobile devices in the world, and the overall mobile phone user penetration is 55.4%. eMarketer estimates that the number of mobile phone users in CALA will increase to 72.9% by 2015. Celltick has over 25 million users in CALA currently and with Fernando’s leadership, Celltick aims to build a strong presence in CALA to capitalize on this rapid growth.

“I’m excited about the potential of Celltick in an essential market,” said Fernando Bortman, newly appointed General Manager of CALA for Celltick. “I am looking forward to working with Celltick to expand its business in Central and Latin America and strategically position Celltick as a global player in mobile initiated commerce.”

Celltick’s solutions are deployed and operated as fully managed services at mobile operators, offering broad reach to their consumer base. Celltick partners with local commerce providers, media agencies, content providers andconsumer web companies to ensure a wide variety of regionalized and personalized content services.

Celltick’s solutions provide high value location relevant messages on the consumer’s mobile homescreen that closes the loop between mobile marketing and mobile commerce.

About Celltick
Celltick is a global leader in mobile initiated commerce. Celltick is unique in creating and managing mass market solutions for mobile operators that closes the loop between mobile marketing and mobile commerce with patented technology and local knowledge. Celltick’s managed solutions intelligently target hard to reach consumers in high growth markets on the home screen of their mobile devices. The company helps mobile operators to provide consumers with services that enable discovery and connectivity to valuable savings and offers, information, services and products. The company drives billions of transactions annually across more than 140 million active consumers in over 25 countries. A rapidly growing company, Celltick has offices in Europe, Asia, South America and the U.S.

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Jaime Tero/Esther Burciaga
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