National Print Vendor Holds Current Pricing Despite USPS Increase of EDDM® Postage Rates

Share Article

Despite pending USPS postage rate increases, Progressive Impressions International is not increasing the prices of its Every Door Direct Mail® (EDDM®) products. That makes EDDM® services perfect for small businesses looking to maximize their marketing budget while reaching out to customers in their own neighborhoods.

EDDM2Go is an easy, cost-efficient way for small businesses to take advantage of getting their messages out to potential customers in their own neighborhoods.

Direct marketing firm, Progressive Impressions International (Pii), is holding the line on prices of its Every Door Direct Mail® (EDDM®) products. Its website, EDDM2Go.com, offers bundled pricing and turnkey services that support the U.S. Postal Service (USPS) program, which delivers mail to recipients on carrier routes. In less than a year, EDDM2Go has printed and mailed nearly 3 million EDDM® pieces.

While the economy is showing signs of recovery, many small businesses are still struggling to keep their doors open. Generating new and repeat sales from local foot traffic remains a critical factor for success. “Maximizing your marketing budget — no matter how small — is paramount to the survival of a neighborhood business,” says Ron Drenning, Managing Director of EDDM2Go. “That’s what makes the EDDM® service such a perfect choice for small businesses.”

However, the pending USPS postage increase might eat up a little more of an already small budget. The increase, which goes into effect on January 27, 2013, raises the cost of EDDM®-Retail from $.145 to $.16 per piece. “Even though the amount doesn’t seem like a lot,” says Drenning, “those pennies add up. We have decided to hold the line and not increase our prices of EDDM® products at this time.”

EDDM2Go’s posted unit prices include the cost of printing, postage and delivery of the pieces to the local USPS facility that will distribute to carrier routes. “We use the EDDM®-BMEU service, which allows us to mail more than 5,000 pieces per day on behalf of many customers," explains Drenning. "The per piece postage cost for EDDM®-BMEU is not rising as much as EDDM®-Retail. We truly believe using EDDM2Go is an easy way for small businesses to take advantage of getting their message out to potential customers in their own neighborhoods. We are committed to keeping that as cost efficient as we can. In fact, we believe every business should try this service!”

Another way EDDM2Go is showing their support for small businesses is to lower the minimum quantity from 1,000 down to 500. This change comes in response to feedback from potential customers who said they wanted to try the service before committing to a larger campaign. Now, a customer can spend as little as $275 to mail 500 quantity of a 6.25” x 9” 4-color postcard printed on coated cover stock.

“Now more than ever, it makes sense to shop around and make sure you’re getting the most bang for your buck,” says Drenning. “With EDDM®-Retail, you need to get your piece printed, fill out all the postal paperwork, drop off the material at the post office and pay $.16 per piece for postage — all those costs add up. Letting us do it all for you may mean a lot less work and a little less cost as well.”

To learn more about EDDM2Go, and sister website DirectMail2Go (which mails pieces to specific individuals from a rented or uploaded list), contact Ron Drenning, Managing Director, at 800.883.1156 or ron.drenning(at)EDDM2Go(dot)com.

About Pii:
Since 1993, Progressive Impressions International (Pii) has been providing direct marketing with personalization for leading companies in Insurance, Financial Services and Health Care. We are one of the country’s largest full-service direct marketing solutions providers. Pii builds integrated solutions that bring together the best of data segmentation techniques, applied through various communication channels — such as direct mail, email and more — and made available to distributed sales forces via an easy-to-use, Web-based tool called Conductor. Pii solutions help companies achieve maximum marketing ROI. Digital print with variable content and personalization is a core competency for Pii. In addition, we are able to offer a full range of commercial and specialty printing services.

About the U.S. Postal Service:
A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation, 150 million residences, businesses and Post Office Boxes. The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations. With 32,000 retail locations and the most frequently visited website in the federal government, usps.com, the Postal Service has annual revenue of more than $67 billion and delivers nearly 40 percent of the world’s mail. If it were a private sector company, the U.S. Postal Service would rank 29th in the 2010 Fortune 500. Black Enterprise and Hispanic Business magazines ranked the Postal Service as a leader in workforce diversity. The Postal Service has been named the Most Trusted Government Agency six consecutive years and the sixth Most Trusted Business in the nation by the Ponemon Institute.

Every Door Direct Mail® and EDDM® are registered trademarks of the United States Postal Service.

Share article on social media or email:

View article via:

Pdf Print