Greenberg Traurig’s Ian Ballon Chairs and Robert Herrington Presents at the PLI Seminar “Defending Privacy and Behavioral Advertising Class Action Suits 2013”

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Greenberg Traurig’s Ian Ballon Chairs and Robert Herrington Presents at the PLI Seminar “Defending Privacy and Behavioral Advertising Class Action Suits 2013”

Ian C. Ballon, Intellectual Property & Technology litigation shareholder in the Silicon Valley and Los Angeles offices of international law firm Greenberg Traurig, LLP, will chair the Practising Law Institute’s annual conference “Defending Privacy and Behavioral Advertising Class Action Suits 2013: What Every Litigator and In-House Lawyer Needs to Know” at the PLI California Center in San Francisco on Jan. 22, 2013.

PLI’s annual privacy class action conference brings together a distinguished faculty who will provide insight into the recent explosion of new lawsuits filed focused on the alleged disclosure of identifying information in connection with the use of social networks, social gaming, mobile phones, apps, and other mobile and web-based technologies and in connection with behavioral advertising and the use of pixels, beacons, cookies and other persistent identifiers. Panels will include both in-house counsel and law firm lawyers who will analyze this burgeoning area of federal litigation, including what companies should do to avoid litigation.

Ballon will be a presenter and moderator on the panels “Defendants’ Perspective on Data Privacy Class Action Suits - Part I” and “Defendants’ Perspective on Data Privacy Class Action Suits - Part II: In-House Counsel Panel.” Greenberg Traurig shareholder Robert J. Herrington, Co-Chair of the firm's Products Liability and Mass Torts Practice, will speak on the panel titled “Class Certification and Settlement.”

Ballon is a nationally recognized Internet and intellectual property litigator who represents companies in complex intellectual property and digital media litigation, including the defense of data privacy, behavioral advertising and other Internet and mobile-related class action suits. Mr. Ballon was named Lawyer of the Year for information technology law in the 2013 edition of The Best Lawyers in America and was recognized as the 2012 New Media Lawyer of the Year by the Century City Bar Association. In 2010, he was the recipient of the California State Bar Intellectual Property Law section's Vanguard Award for outstanding legal professionals who are spearheading new developments in the world of intellectual property. He is also the author of the four-volume set, E-Commerce and Internet Law: Treatise With Forms 2d Edition (Thomson West 2012 Cum. Supp.,, the leading treatise in the field. Ballon previously has been named one of the Top 100 lawyers in California by The Daily Journal.

Herrington’s practice focuses on defending companies facing significant class action and products liability lawsuits in the areas of advertising, unfair competition, consumer products, consumer electronics, privacy, food & beverage, financial services and insurance. Herrington is the author of a best-selling book titled, Verdict for the Defense (Sutton Hart Press 2011), which provides a blueprint for business leaders to defend their companies against the growing risk of mass action and class action liability. Herrington is based in the firm’s Los Angeles office.

For more information on the conference, please visit:

About Greenberg Traurig, LLP
Greenberg Traurig, LLP is an international, full-service law firm with approximately 1750 attorneys serving clients from 35 offices in the United States, Latin America, Europe, the Middle East and Asia. In the U.S., the firm has more offices than any other among the Top 10 on The National Law Journal’s 2012 NLJ 250. For additional information, please visit

Contact: Mark Gormley – + 1 310 586 7700, gormleym(at)gtlaw(dot)com

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