DMi Partners Participates in 18th Annual Greater Philadelphia Martin Luther King Day of Service

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30 employees worked alongside students and staff of the YouthBuild Philadelphia Charter School to help rejuvenate a Kingsessing elementary school.

Today, DMi Partners, in collaboration with YouthBuild Philadelphia Charter School, served its community by volunteering at William C. Longstreth Elementary School as part of the 18th Annual Greater Philadelphia Martin Luther King Day of Service ( DMi Partners, an interactive marketing agency, has participated in the day of service with YouthBuild Philadelphia since 2005.

Throughout the day, volunteers worked to beautify the school and the surrounding Kingsessing neighborhood by painting walls and blacktop areas, installing murals, and cleaning up nearby blocks. Volunteers also completed indoor projects, including compiling literacy kits, preparing care packages, and assembling no-sew blankets.

“It’s remarkable to see the Philadelphia Region’s enthusiasm for serving others each Martin Luther King, Jr. Day. I am proud to lead a team that understands the value of giving back to the community year-round and we are especially thrilled to work with YouthBuild annually on this day to help make a difference,” said Patrick McKenna, CEO of DMi Partners and member of the YouthBuild Philadelphia Charter School Board of Trustees.

Over 100,000 volunteers served communities in the Greater Philadelphia Region today, maintaining Philadelphia’s reputation as the region with the largest Martin Luther King Day of Service turnout nationwide. Philadelphia’s King Day of Service program was also the first in the nation, beginning in 1996 with 1,000 volunteers.

About YouthBuild Philadelphia
YouthBuild Philadelphia Charter School provides out-of-school youth in Philadelphia with the broadest range of tools, supports, and opportunities available to become self-sufficient, responsible, and productive citizens. YouthBuild Philadelphia is an innovative alternative education program that blends a rigorous academic curriculum on-the-job training through community service. Students at YouthBuild Philadelphia earn their high school diplomas and make successful transitions to full-time jobs and post-secondary educational programs. For more information, visit

About DMi Partners
Founded in 2003, DMi Partners is a Performance Marketing Agency that delivers real, tangible results for clients through the development and implementation of digital marketing programs. Whether you are an accredited online college looking to maximize your recruitment strategy, a financial services firm seeking a stronger link with customers and prospects, or any other business that thrives on qualified leads, DMi Partners can help you increase the productivity of your digital marketing program, drive growth and build your bottom line. For more information, visit

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Christina Zipf
Jacobson Strategic Communications
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