Tickety Toc Signs Cupcake Digital, Inc. to Create Deluxe Storybook Experience Apps for Kids

Share Article

Cupcake Digital, Inc. has partnered with Zodiak Kids to develop story experience apps for young learners based on Tickety Toc, a new television series for preschoolers.

Cupcake Digital Logo

Tickety Toc’s great storytelling is the perfect foundation for creating engaging, educational and high-quality story experiences.

Past News Releases


The new hit preschool show, Tickety Toc, will be available on even more screens starting in Spring 2013 as Zodiak Kids partners with Cupcake Digital, Inc. to bring the lovable characters of Tickety Toc to life via exciting story experience apps. A total of 12 apps are slated for development and will be available on iTunes, Amazon, Google Play and Barnes & Noble on the iOS, Android, NOOK and Kindle Fire platforms for smartphones and tablets.

“Tickety Toc’s great storytelling is the perfect foundation for creating engaging, educational and high-quality story experiences,” said Susan Miller, President of Cupcake Digital. “As more parents share their smartphones and tablets with their kids, they will now be able to connect with Tickety Toc and experience a show they love in a whole new way."

The integrated team at Cupcake Digital is known for creating digital, interactive deluxe story app experiences featuring three modes of reading, professional narration designed to help kids recognize words and sound as well as providing learning games that follow Common Core Curriculum Standards, bold and colorful interactions that surprise and delight, and a Grown-Up's Corner designed for shared screen time and guided conversation.

The deal was brokered by U.S. licensing agent, Established Brands and Canadian licensing agent, Studio Licensing, on behalf of Zodiak Kids. Consumer products will launch in Fall 2013 led by master toy partner, Just Play, and Home Entertainment partner, Anchor Bay Entertainment.
“Cupcake’s philosophy behind creating must-have apps for children is second-to-none and we’re delighted to have such a great partner come onboard for Tickety Toc” said Janice Lam, VP Licensing, The Americas, Zodiak Kids.

Tickety Toc debuted on Nick Jr. in October 2012. The show airs 7 days a week and has been a ratings success since launch.

Tickety Toc is also a major hit in Canada, airing daily on Disney Junior and Family Channel. Since the shows launch in April 2012, it has become very popular with boys, girls and moms, significantly outperforming slot averages (+183% for moms with preschoolers).

Tickety Toc is a colorful CGI animated series which follows the fast-paced, energetic, comedic adventures of twins, Tommy and Tallulah and their remarkable friends as they race against time to keep the clock ticking and chime in the time. Through Tommy and Tallulah’s madcap adventures, Tickety Toc explores concepts of teamwork, social responsibility and problem solving in a fun and engaging way.

About Cupcake Digital
Cupcake Digital, Inc. was established in June 2012 with the intent of transforming children’s entertainment properties into deluxe story experiences infused with educational elements. Its first venture into digital applications was based on the Emmy Award-winning television series “Wow! Wow! Wubbzy!” These apps immediately rose to #1 and #3 among children’s book apps on Amazon and iTunes respectively. Since then, every subsequent children’s app created by Cupcake Digital has achieved a top 10 rating on Amazon. Headquartered in NYC, Cupcake Digital was founded by proven professionals in the fields of technology, family entertainment, publishing and brand marketing. In October of 2012, Cupcake Digital received its first round of private funding and has since gone on to partner with additional major children’s entertainment properties. For more information about Cupcake Digital Inc., please visit http://www.cupcakedigital.com.

About Zodiak Kids/Rights Consumer Products
Zodiak Kids Consumer Products is a dedicated division that specializes in all aspects of licensing, with highly experienced teams based in London and Paris. Key properties for the London team, headed up by Jennifer Lawlor, include: pre-school hit Waybuloo; new animated series Tickety Toc; Little Princess, on-line phenomenon Simon’s Cat; the ultimate interactive arts and crafts show Mister Maker and Mr Bean. Key properties for the Paris team, headed up by Patricia De Wilde, include the recent boys hit Redakai based on the award-winning TCG, brand new Ddee, Gormiti, The Saddle Club, Where's Wally, and iconic brand Totally Spies!.

Zodiak Kids is the global independent leader in kids’ entertainment, combining Zodiak Media’s dedicated kids’ Production Companies, Consumer Products and Sales Division. Zodiak Kids represents a yearly output of over 350 episodes of new programming produced by prominent producers: The Foundation (UK); Marathon Media (France); Tele Images Productions (France); and Zodiak Active Kids Entertainment Division (Italy). Sales for Zodiak kids are handled by a dedicated team within Zodiak Rights, one of the leading international distributors in the industry.
Zodiak Kids boasts one of the largest, high-quality kids catalogues in the world, which includes Totally Spies!, the international hit animation series; Waybuloo, the CBeebies pre-school hit; Redakai, a brand new series on Cartoon Network US; Mister Maker, the ultimate arts and craft show; Gormiti, based on the extraordinarily successful figurine range that sold over 100 million pieces ; Street Football, one of the top rated animated shows in France and Italy and the newly launched Tickety Toc.

About Established Brands
Established Brands is comprised of two distinctly different, but extremely complimentary disciplines. An impressive sales machine built on intimate relationships and access at the world’s biggest and best retailers. And a team of marketing professionals focused on generating new revenue for brands that have the strength to extend beyond their core categories. Both work as one. This unique combination gives Established Brands an enviable advantage in the go-to-market process. Whether it’s partnering with our stable of blue chip licensors or shepherding a national brand through the retail ecosystem we
bring unequalled experience and integrity.

About Studio Licensing Inc.
Studio Licensing is a next-generation licensing agency that delivers cutting-edge consumer product solutions and brand experiences. It represents a prestigious range of top entertainment and sports brands. With over 14 years of experience, Studio Licensing has an established reputation for its aggressive and creative approach to retail marketing, licensing and developing quality consumer products that drive maximum retail impact across North America. For further details, visit http://www.studiolicensinginc.com and follow @StudioLicensing on Twitter.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Carmen Hernandez
Follow us on
Visit website