Preferred Warranties Website Overhaul Draws Enthusiastic Response From Dealers

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New web tools and features for car shoppers earn good reviews from auto dealerships specializing in pre-owned vehicles

Our goal was to maximize the power and value of our website to consumers in the market for pre-owned vehicles, and provide selling tools to our dealers

The new features and look of are drawing attention and compliments from automotive dealerships and consumers throughout the 17-state trading area of Preferred Warranties, widely regarded as the quality leader in extended service contracts for pre-owned vehicles.

“Our goal was to maximize the power and value of our website to consumers in the market for pre-owned vehicles, and provide selling tools to our dealers,” explains Helen Sluzis, PWI’s Director of Marketing who headed the development team. “We started with their input plus suggestions from our sales consultants, customer service and claims teams to see what features each group would find most helpful.”

Early feedback from dealerships and consumers indicates that the website, which went live on January 2, has met those goals.

“The new design is awesome,” says Joe Brookstein, general manager of Wholesale Outlet, which has locations in Waterford and Blackwood, NJ. “It makes it very easy to walk customers through the plans and the differences that make Preferred Warranties such a great partner. We’ve been with them for 14 years and they’re always there for us. The new web site reflects the quality of that company.”

Pat Sarcinelli of Master Motors, Buffalo, NY, is on the same page. “We like having our customers leave here with the peace-of-mind that a Preferred Warranties contract delivers, and the new website is a very helpful sales tool. It logically lays out all the details and advantages.”

Among the enhanced features that are attracting interest and accolades:

-A grid comparing covered parts & services in Preferred’s most popular protection plans in a printer-friendly format, plus details on each. A summary of vehicle plans is also available in Spanish.

-Details on Preferred’s Certified Vehicle program and 88-point mechanical inspection.

-Car search tool. Consumers can let PWI know the type of car that they’re looking for, and the extended service contract provider will spread the word among dealers in that area.

-Customers and dealers share their experiences through unsolicited testimonials.

-Convenient feedback. “We have files full of compliments, but we want customers to let us know if they have any problems or suggestions, too,” explains Ms. Sluzis. “The new format encourages direct feedback, and lets people know that they’ll get a fast, personal response.”

-The website offers a link to a video that shares inside tips from a professional auto trader on “how to buy a used car.”

-Contract holders are given easy-to-follow guidelines for filing claims on-line or by phone.

“The new website does an outstanding job presenting the value of Preferred Warranties plans as well as the company,” says Eddie Brioso, manager of 2 Mannys Auto Sales, Union, NJ. “I like that it’s also easier to log-in and submit eContracts.”

Preferred Warranties Inc. has been a quality leader in aftermarket vehicle protection plans since the company was founded in 1992. In 1998, it was ranked #179 on the Inc. 500 list of fastest growing U.S. companies and earned a Torch Award for Marketplace Ethics from the Better Business Bureau. Today, Preferred Warranties are available through dealerships in 17 states: Alabama, Delaware, Georgia, Indiana, Kentucky, Maryland, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Virginia and West Virginia.

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