(PRWEB) January 22, 2013
PubMatic, the digital media platform company for publishers, today announced that Heather Menery, who has been working with agencies and brands to launch mobile campaigns for over seven years, has been hired as Director of Sales, Mobile. At PubMatic, Menery will be responsible for sales to both publishers and ad buyers. Menery’s hiring caps a year of growth in mobile that included a 1423% increase in paid mobile impressions between Q1 and Q4.
Menery has spent her entire career in mobile. Most recently, Menery was Sales Director at Velti, focusing on SMS and mobile site development sales. Previously, while at Jumptap Mobile Ad Network, she was named the number-one sales executive. Menery was also part of Enpocket's Ad Operations team, launching some of the first mobile campaigns for Fortune 500 brands. After Enpocket’s acquisition by Nokia, she helped certify best-in-class partners for Nokia Interactive and represented Nokia on the MMA Consumer Best Practice Committee. She is currently an Adjunct Instructor at NYU's School of Continuing and Professional Studies, teaching "Mobile Marketing: Reaching the Third Screen." Menery was selected by Mobile Marketer as one of the Mobile Women to Watch in 2011.
“We’re thrilled to have someone with Heather’s unique breadth of mobile marketing experience and contacts in this position,” says VP Mobile Bob Walczak. “She’s worked at some of the most innovative companies in mobile marketing, and we’re confident that she will bring the same level of visionary thought to PubMatic.”
“Mobile development is a strategic priority that PubMatic kicked off two years ago, with commercialization focus in the last 6 months,” says Walczak. “Menery is the perfect person to deliver our mobile capabilities to both publishers and advertisers. We have an extremely sophisticated mobile offering with the acquisition of MobiPrimo, a leading mobile development technology firm; the integration of MobStac, a company that optimizes mobile content for any wireless device; plus the availability of version two of an MRAID SDK, which enables publishers to seamlessly work with the leading networks and all rich media formats.”
Menery’s appointment comes during a period of dramatic growth in terms of product development and international expansion for PubMatic. The company recently announced the launch of its newest data center in Singapore. Additionally, in November, PubMatic was ranked the Fastest Growing Online Advertising Company in the US Internet Sector, 20th Fastest Overall in North America, on Deloitte’s 2012 Technology Fast 500™.
Since 2006, PubMatic has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic (http://www.PubMatic.com) gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic’s platform combines real-time bidding (RTB), the most comprehensive brand protection tools, unified optimization and audience insights as well as hands-on support to serve the world’s leading publishers. PubMatic is privately held, backed by funding from August Capital, Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has offices around the world in the U.S., Europe and Asia.