California Company Installs Virtual Try-on Technology in U.K. Stores

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TAAZ, Inc. brings digital innovation in-store to end buyer’s remorse.

If we do our job right, we will end buyer’s remorse. With the systems we’ve developed, you no longer have to wonder if a particular shade of eye shadow or color of lipstick is right for you.

TAAZ, Inc. announced today it has installed ten virtual try-on mirrors in Marks & Spencer locations in the United Kingdom. For the first time, consumers will be able to see how they look with any combination of cosmetics and nail polish before making a purchase. They will also be able to browse looks based on their personal style, using the style finder, and view videos on how to achieve those looks, online or in-store.

Marks & Spencer is a leading retailer and the No. 1 provider of women’s wear in the United Kingdom. TAAZ is the company that enables the brains behind the beauty™.

“If we do our job right, we will end buyer’s remorse,” said Vipanj Patel, CEO of TAAZ. “This technology is especially valuable in an industry with so many choices and possible combinations. With the systems we’ve developed, you no longer have to wonder if a particular shade of eye shadow or color of lipstick is right for you.”

The adoption of TAAZ’s technology by a major retailer demonstrates the growth of digital tools for the in-store environment, where retailers continue to innovate in order to meet customer expectations and attract younger customers to their stores with a fun and personalized experience.

“Customers are starting to expect more from their shopping experience, and Marks & Spencer is proud to be leading the way with in-store technology,” said Helen Bridge, Marks & Spencer spokesperson. “As part of the new beauty hall experience, we are offering customers an interactive and educational service to choose their make-up. We have had a very positive response and are excited to see how we can further push the boundaries.”

Patel predicts technology such as TAAZ will transform how we shop, and what consumers expect before making a purchase.

“The days of old-fashioned dressing rooms are numbered. More often you will try on clothes and products virtually – with technology that simulates what it’s like to wear that makeup, sport those sunglasses or hold that handbag,” Patel said.

In addition to beauty products, TAAZ technology is used for fashion accessories like eyewear, jewelry, and accessories.

The new service offered at Marks & Spencer builds on the core technology that powers TAAZ.com, the company’s website where users can try on hairstyles, change hair color and apply makeup to an uploaded photo, creating a virtual makeover. The same capability is also available on mobile platforms.

About TAAZ
For every woman who wants to explore the possibilities of her look and style, TAAZ is the brains behind the beauty™. TAAZ removes doubt and creates confidence through visualization and validation. Unlike other risky or costly options, TAAZ offers consumers an easy experience of trying different looks and finding the perfect one for you. TAAZ is based in San Diego, Calif., and can be found online at http://www.taaz.com.

About Marks & Spencer
Marks & Spencer is a leading retailer and the No. 1 provider of women’s wear in the United Kingdom.

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Vanessa Sandoval
TAAZ
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