People Instead of Algorithms: Small Businesses Can Beat Big Business E-Commerce

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Grappling to compete with big online companies like Amazon and its powerful algorithms, small and medium size businesses lack the power to level the playing field. LetsSyncro is announcing its support to help by offering new add-ons for e-commerce platforms such as Magento, WordPress, Wix, Weebly, PrestaShop, Drupal, Tumblr, and Jimdo.

Weebly, Wix, Jimdo, Wordpress, Magento, Joomla add-ons

LetsSyncro add-ons are now available for any website.

I truly believe people are better than automated algorithms so I wanted to give smaller businesses a way to add personal selling and personal contact to the online shopping experience.

LetsSyncro levels the sales playing field by giving small and midsize companies the leverage and online tools they need to compete in the big business marketplace. To survive, smaller businesses must leverage what they do best: personal attention. By promoting people instead of automated algorithms, they can do what they historically do well offline, online through their own websites. LetsSyncro's new small business add-ons for any website make that possible. These add-ons give power back to the local store, differentiating them from bigger competitors while providing additional personal sales opportunities in a totally unique and visual way. The online customer's experience is still customized but with live personal attention instead of an automated system.

“The typical software company aims to sell to big corporations or to the masses. Personally, I like the challenge of the David vs. Goliath type of battle; I wanted to create a way to help smaller businesses set themselves apart from big businesses. I truly believe people are better than automated algorithms so I wanted to give them a way to add personal selling and personal contact to the online shopping experience. I wanted to give everybody that doesn't have those algorithms a fighting chance,” said Domingo Obradors, CEO and Founder, LetsSyncro.

Amazon and many other large companies are attacking the market with high-tech software and complicated algorithms to sell even more by making calculated recommendations of alternative products that the shopper may be interested in. Unable to slash their prices enough or invest in expensive technologies, smaller businesses are left without the right tools to fight back. To stay afloat, they often feel forced to cut into their margin and lower prices. Sadly, many of these smaller companies don’t generate enough volume to compensate and cannot compete.

By maximizing already existing personnel and focusing on individual contact and personal selling, smaller businesses can capitalize by playing to their strengths. Selling online like they would in a little local shop lets them to do what big mass automated online stores cannot and helps them convert more customers. Restoring an ability to communicate like salespeople and shoppers do in brick and mortar stores makes websites active instead of passive. The integration of this service is available for any website, including do-it-yourself e-commerce platforms that many one-man shops and other smaller businesses use such as Magento, WordPress, Wix, Weebly, PrestaShop, Drupal, Tumbler, Jimdo.

About LetsSyncro:
LetsSyncro is an international company that focuses on providing innovative SaaS solutions for the online marketplace, specializing in real-time visual sales and communication tools. For more information related to the small business plight online, download the short e-book: “People Instead of Algorithms.”

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Rachel Hiraldo
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