We donate 25% of every sale to set an example to our customers, but our real goal is teaching them about smarter charitable giving. If we all learn to give smarter, we will be able to impact positive change that much faster.
Toledo, OH (PRWEB) January 22, 2013
Pay It Forward recently launched a new t-shirt design for role models looking to make a positive change. The PIF tee, “What It Takes” encourages millennial role models to follow their passion, and help make positive change possible. As with all of their other designs, Pay It Forward, uses an inspirational messages to appeal to both male and female millennials. Their newest tee reads, “Use all your heart hope & soul to change the world”. Not only are PIF’s customers outwardly expressing a positive message, their purchases are helping to raise money and awareness for some much needed causes.
For every shirt that is sold on their website, PIF donates 25% of the sale to one of the twelve non-profit organizations that it represents. Each organization represents a different cause, making it easy for customers to find an organization that represents a cause close to their heart. While the causes are different, all of the organizations featured on the PIF website do have one thing in common, they all have exceptional financial track records. Pay It Forwards main requirement when seeking out new non-profits to partners is to make sure that the NPO is using an above average percentage of their budget to support the cause that they represent. According to the company, this vetting process is an essential step to being able to support effective and sustainable positive world change.
PIF Apparel’s latest design, “What It Takes” features a custom message that can be found on the men’s traditional tee, and the fitted scoop neck tee for women. The high quality combed cotton/jersey blend t-shirt is soft to the touch and comes in charcoal grey for the guys, and a light grey for the girls.
PIF’s mission is to positively impact the world’s most desperate causes by connecting the next generation of donors with the best run charitable organizations in the world. In addition to teaching the customers about the causes that need their help the most, the company is also teaching their customers the importance of smart charitable giving.
“We donate 25% of every sale to set an example to our customers, but our real goal is teaching them about smarter charitable giving. If we all learn to give smarter, we will be able to impact positive change that much faster.” States PIF founder Matthew Moses.
The shirt can be found along with several other charitable t-shirts at PIF’s online store. The shirts typically sell for around $23, and customers are able to support a different organization for each item that is purchased. The company hopes to introduce 10-15 new designs this year and plans to take a more cause specific approach going forward.