Pioneer looks northwards for Signature-Windows brand expansion

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Following the success of its Signature High Performance window system, along with the Signature Dealer Network designed to promote it, Pioneer Trading Company Ltd, the manufacturer of the Signature window is looking to expand the brand beyond the reaches of its traditional South East England home base, with the Midlands and the North of England earmarked as a prime region for expansion.

Pioneer Trading Company Ltd

Pioneer Trading Company Ltd

With the Signature Network already proving highly successful in the South East, Pioneer Trading Company Ltd has already begun to see interest in its products and services from outside the area with dealers signing on from Dorset and Derbyshire to the West as well as Nottinghamshire and Derbyshire in the Midlands.

The Signature window system offers numerous benefits to window dealers, installers and customers alike. The window itself is advertised as ‘Europe’s Most Advanced Window’ and features an innovative design which allows the production of a C rated frame using only a standard IGU with an A rating possible with the inclusion of a warm edge spacer. In top specification, the Signature window is able to achieve a rating of A+30 resulting in a frame that is the most energy efficient available throughout the UK and most of Mainland Europe.

For installers, the Signature window allows them to offer their customers a distinct and superior product compared to competitors – negating the need to compete with identical products purely on price. In addition, joining the Signature dealer network provides installers with a robust package of marketing and sales support including their own dedicated sales area, personalised brochures and websites featuring the Signature branding alongside the company’s own, SEO support, web hosting and other services. A crucial aspect of the Signature network is that it allows dealers to continue using their own established branding, reputation and customer base with the Signature branding complementing their own work.

Pioneer now sets its sights on moving its business reach further northwards with a crucial aspect of its strategy centred on the FIT show to be held in Telford in April 2013 – a date which will mark the company’s first appearance at a major national trade exhibition. Through exhibiting at the FIT show, Pioneer expects to convince even more businesses of the benefits offered by the Signature window system and add even more members to its rapidly expanding dealer network.

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Danny Williams
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