, Inc. Launches Caregiver Service

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"Mature Caregivers" addresses persistent labor quality issues in senior care by turning model on its head, employing age 50+ workers who see care giving as a second or third career.

It’s people age 50+ caring for people age 50+; that’s what makes Mature Caregivers different and compelling. - Bob Bua, CareScout, a Genworth company., Inc., the No. 1 career website for job-seekers age 50 and older with more than 1 million members nationwide, today announced the launch of Mature Caregivers (, a senior care management service providing guidance and in-home care by certified age 50+ providers. The service is uniquely positioned to address two important issues: the lack of quality care for seniors and the need for career opportunities for people age 50+.

“'I don’t really expect to retire' is a refrain we hear from our job seeker members at", says founder and CEO Tim Driver. "A large percentage wish to give back and find personal reward in their retirement job, in addition to earning a competitive wage.
Care giving is an attractive answer, and it is a job category where the issue of age bias rarely surfaces. We're thrilled to be attracting such high quality talent - people who view this not just as a job but as a calling."'s Certified Age Friendly Employer program, established in 2006 to help mature job seekers overcome workplace age bias, has been recognized by AARP and the U.S. Senate Special Committee on Aging. Its success prompted an invitation to participate in White House policy discussions about helping older Americans more easily engage in their communities. The Company will be implementing a new Certification program to qualify its caregivers. In addition to having their backgrounds checked, caregivers receive training in care topics such as dementia and mindfulness. To help clients manage their health, the Company utilizes nutritionists to train caregivers in cooking for elders at Whole Foods Market test kitchens.

Quality of labor is a persistent problem in the care industry. Mature Caregivers turns on its head the present labor model, which skews heavily toward recently-immigrated or younger workers who have little in common with their client. Mature Caregivers typically employs individuals seeking a second or third career. They are closer in age to their elder clients and can relate better to them. Many have experience caring for children and relatives of their own and understand the importance of patience and empathy in the caregiver role. Most come from professional backgrounds and are reliable and thorough in their work.

"Mature Caregivers is well positioned to deliver expert geriatric care advice and reliable assistance from caregivers who relate well to people's loved ones. It’s people age 50+ caring for people age 50+; that’s what makes Mature Caregivers different and compelling. We are always looking for innovation in home care designed to improve the customer experience,” says Mature Caregivers advisor Bob Bua, creator of America’s first quality of care ratings system for Certified nursing homes and home care agencies and President of CareScout, a Genworth company.

Mature Caregivers Executive Director Julie Bolt, a gerontologist with more than a decade of experience in the senior care and assisted living industries, added, "It is gratifying to be able to move the needle on two major societal needs. We're helping find good jobs for mature workers, and at the same time we're raising the quality bar in the senior care industry. A true win-win".

Caregivers are employed by Mature Caregivers, and therefore provide families with the peace of mind that insurances are in place, thorough backgrounds checks have been conducted, training has been provided, and schedules are managed. Care is provided either in-home or at assisted living and continuing care retirement communities. Caregivers are recruited using the job search engine.

The age 85+ population is projected to double in the coming years to 9.6 million in 2030, and double again to 20.9 million in 2050.

As the #1 career website for job-seekers aged 50+, provides opportunity, inspiration, community and counsel to people over 50 seeking work to match their lifestyle. The company’s powerful, easy-to use job board lists thousands of openings for experienced employees seeking work with a Certified Age Friendly Employer™. Founded in 2005, is a strong public advocate and a catalyst to help employers retain, hire, and benefit from an experienced workforce. Its website also offers vital information and inspiration for older workers, including advice, news, success stories, and podcasts. For more information, visit, Age Friendly Employer, Certified Age Friendly Employer, are trademarks of, Inc. All other trademarks or service marks are property of their respective owners.

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