Peppermill Resort Spa Casino To Implement Rainmaker’s GuestREV® Profit Optimization Solution

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Reno Nevada Peppermill Resort Spa Casino will implement The Rainmaker Group's market-leading GuestREV® solution

GuestREV® profit optimization system

GuestREV® profit optimization system

We believe GuestREV’s precision forecasting and optimization will reliably identify otherwise hidden opportunities to more completely maximize hotel and property revenue.

The Rainmaker Group, a world leader in automated forecasting and profit optimization solutions for the Gaming & Hospitality industry, announced today that the Reno Nevada Peppermill Resort Spa Casino, a AAA Four-Diamond resort, will implement the company’s market-leading GuestREV® solution in the first quarter of 2013.

“We looked at all the main players offering revenue management systems and, within about six months of our assessment, knew that Rainmaker was the right choice,” said Pat Flynn, Executive Director of Hotel and Sales for Peppermill Resort Spa Casino. “We were most impressed by Rainmaker’s real-time interface with our player management system.”

Accurate demand forecasting, enabling Peppermill to look at multiple factors to maximize profitability, as well as tailor its marketing offers based on data from GuestREV, were among other key drivers in the selection process.

“We believe GuestREV’s precision forecasting and optimization will reliably identify otherwise hidden opportunities to more completely maximize hotel and property revenue,” said Flynn. “We’re looking for it to provide us with the right information so that we are able to make the best decisions on profits per room. We expect to begin utilizing GuestREV’s full capabilities by June 1st, in time for our busy summer season.”

In forecasting and pricing hotel rooms, Rainmaker’s GuestREV profit optimization system factors in the Total Guest Value, or profitability of guest spend, for the entire property or enterprise. Since its debut in 2001, this unique methodology has helped boost gaming and non-gaming revenues from 5 percent to 15 percent at numerous casino hotels.

"We welcome Peppermill to the Rainmaker family of premier casino-hotel customers,” said Tammy Farley, president of Rainmaker. “Peppermill has a well-earned reputation in the industry and among peers as a hotel resort that delivers an outstanding resort experience at a tremendous value. Through application of our sophisticated Total Guest Value algorithms, we are confident GuestREV is the tool to help Peppermill maintain, perhaps even enhance, the guest experience, while helping it maximize its profitability.”

About Peppermill Resort Spa Casino, Reno, NV
The Reno hotel resort and casino has undergone nine major expansions and recently celebrated the Grand Opening of its $400 million Tuscan-themed expansion. The expansion features a 17-story hotel tower, spa and salon, three new restaurants, pool, garden and nightclub. Reno's premier hotel casino offers 1,630 rooms with 785 suites, 9 unique restaurants, 16 themed bars and lounges, and over 106,000 square feet of convention space.

The Peppermill has always been a solid member of the community and has continuously raised the bar for providing an outstanding resort experience in Northern Nevada; garnering hundreds of accolades from community and industry peers and publications including selection as one of the “Top 10 Casinos in America” by MSN with CitySearch.

About Rainmaker
The Rainmaker Group is the market leader in profit optimization solutions for the Gaming & Hospitality industry. Rainmaker is a Microsoft Gold Certified Partner and leverages cutting-edge research in order to bring clients the most sophisticated solutions to their revenue management challenges. Whether GuestREV®, TribalREV®, or GroupREV®, all Rainmaker solutions provide clients a strategic advantage in achieving the highest profitability from their assets, and all interface with the industry’s leading property management systems. Rainmaker solutions support the operations of leading tribal clients, including, in addition to Viejas Casino, Mohegan Sun, Foxwoods Resort Casino, Seneca Gaming Corporation, Agua Caliente, and Grand Casino, and are used to manage over 100,000 rooms for other companies such as Atlantis The Palm Dubai, Caesars Entertainment, MGM Resorts International, Omni Hotels & Resorts, Revel, Wynn Las Vegas, and many others. Headquartered in northern Atlanta, GA, Rainmaker is an innovator and thought leader in the highly specialized revenue optimization field.

For two years running, Inc. magazine has ranked Rainmaker among America’s top 5,000 fastest growing, privately held companies. For more information, visit

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