Brian Hardgroove, Record Producer and Member of Public Enemy, Joins SFUAD as Artist in Residence

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Hardgroove will lead music workshops and mentor SFUAD students

Brian Hardgroove

Santa Fe University of Art and Design shows a true and passionate interest in feeding the artistic heart.

Santa Fe University of Art and Design (SFUAD) announced today that independent record producer and bassist Brian Hardgroove will join the university as an artist in residence beginning this spring semester. Hardgroove is a member of the legendary hip-hop group Public Enemy, which in Dec. 2012 was named an inductee into the Rock and Roll Hall of Fame. In addition to conducting a workshop on best practices for auditioning, Hardgroove will work closely with SFUAD students to develop the culminating concert of the university’s 2012–2013 Artists for Positive Social Change series.

“A lot of university music programs today don’t have active industry professionals in the classroom,” said Hardgroove. “But SFUAD faculty members are working artists who help students gain a real-world understanding of the business of art and how to make connections in the industry after graduation. I’m eager to teach students about the music business and offer advice on how to get and keep a gig. This is a place where people have real questions and can start a conversation. Santa Fe University of Art and Design shows a true and passionate interest in feeding the artistic heart.”

Hardgroove was deeply involved in last year’s Artists for Positive Social Change series, which centered around hip-hop as a medium for cultural and political change. During the initiative’s culminating week of events, he gave a lecture to students about the social responsibilities of artists and mentored the members of Inter-City Connection, a student band that was formed to open for Public Enemy during their on-campus concert in April 2012.

“Hardgroove has vast experience as a professional musician that he is willing and able to share with our students,” said David Scheinbaum, director of photography and artist in residence at SFUAD. “This kind of top-tier artistic experience is exactly what the Artists for Positive Social Change initiative is able to bring to our students. Brian is a wonderful addition to our university community, and I look forward to my continued work with him as a colleague.”

About Brian Hardgroove:

Besides his other claims to fame, Brian Hardgroove has spun disks over the airwaves since 2006, and he currently creates, produces and hosts the program “History of the Groove” for Blu 102.9 (KLBU-FM) in Santa Fe.

In 2008, Hardgroove produced a remix of “Step It” on Burning Spear’s album Jah Is Real, which won a Grammy Award for Best Reggae Album. Although he has produced music by extraordinary talents the likes of Chuck D (Public Enemy), Burning Spear, Marc Anthony, Supertramp, Fine Arts Militia, and Steven Tyler and Joe Perry (Aerosmith), his most cherished work is the production of two of China’s premier punk rock bands, Demerit and Brain Failure, in 2007 and 2008.

Hardgroove wrote the original composition “I Love New York,” which served as the 2002–2003 season theme song of the New York Liberty (a basketball team in the WNBA), and his work has been featured in films such as Blue in the Face, Burn Hollywood Burn and Lightning in a Bottle.

Hardgroove’s musical repertoire spans the genres of hip-hop, soul, R&B, rock and reggae. He is influenced by a variety of musicians, including The Police, Earth Wind & Fire, the Ohio Players, Sly Stone, Led Zeppelin and Jimi Hendrix, among others.

In 2009, former Gov. Bill Richardson proclaimed May 8 as “Hardgroove Day” in the state of New Mexico. That same year, Santa Fe Mayor David Coss declared June 7 as “Brian Hardgroove Day” in the city of Santa Fe for Hardgroove’s commitment to the local music scene and for using his position as a touring musician, radio personality, writer, performer and producer to promote the state in interviews while touring the world with Public Enemy and Bootsy Collins.

About Artists for Positive Social Change:

Santa Fe University of Art and Design’s Artists for Positive Social Change is a groundbreaking, university-wide series of events, lectures and performances that highlights one theme each year as part of a five-year initiative. All departments of the university engage in an in-depth exploration of the chosen theme, discussing the work of relevant artists who have respectfully and fearlessly pushed the creative boundaries of their medium. During the initiative’s inaugural 2011–2012 academic year, Artists for Positive Social Change focused on hip-hop not just as entertainment, but as a significant form of communication and a cultural force around the world. This year’s theme is “Art and Political Activism.”

About Santa Fe University of Art and Design:

Santa Fe University of Art and Design is an accredited institution located in Santa Fe, New Mexico, one of the world’s leading centers for art and design. The university offers degrees in arts management, contemporary music, creative writing, digital arts, graphic design, film, performing arts, photography and studio art. Faculty members are practicing artists who teach students in small groups, following a unique interdisciplinary curriculum that combines hands-on experience with core theory and prepares graduates to become well-rounded, creative, problem-solving professionals. As a Laureate International Universities Center of Excellence in Art, Architecture and Design, the university boasts an international student body and opportunities to study abroad, encouraging students to develop a global perspective on the arts. Santa Fe University of Art and Design is accredited by The Higher Learning Commission and a member of the North Central Association,

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