Shopatron Snowsports Brands Start 2013 with a Sales Flurry

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Snowsports brands see 41% increase in year-over-year, same-store sales in 2013 with retail-integrated eCommerce.

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Snowsports brands are perfectly suited to merge online and offline sales channels with Shopatron’s retail-integrated solution

Snowsports brands that use Shopatron for eCommerce started 2013 with same-store sales that were 41% higher than the same period in January 2012.

While 2012 was a slow season for the snowsports industry, due largely to poor snow conditions according to SnowSports Industries America (SIA), 2013 is looking like the opposite. With strong snow coverage, a recovering economy, and even more interest in online purchasing, the snowsports industry looks poised for a 2013 comeback.

Snowsports brands that use Shopatron Manufacturer, the Shopatron solution for branded manufacturers, can sell their products online and then pass those orders to local ski and snowboard shops for delivery to the consumer. Because of this innovative approach to online sales, Shopatron is the only solution that increases sales for brands both online and in stores.

“Snowsports brands are perfectly suited to merge online and offline sales channels with Shopatron’s retail-integrated solution,” said Shopatron SVP of Marketing Mark Grondin, “because they have a large pool of brand-loyal customers and a strong network of expert retailers. And online, as the fastest growing sales channel, just can’t be ignored.”

According to SIA, approximately $695 million in snowsports products were purchased online during the 2011-12 ski season. With a client list of approximately 90 snowsports brands that partner with more than 2,700 retailers, Shopatron is uniquely positioned to support both snowsports brands and local retail shops.

To learn more about how Shopatron brands can increase sales online and for their dealers, visit the upcoming SIA Snow Show, where Nordica will present its unique online strategy on Saturday, Feb. 2, beginning at 10:30 a.m. in Room 301

To learn more about Shopatron, visit

About Shopatron

Shopatron is the world's only eCommerce solution that increases sales online, while also increasing sales through retail stores. Shopatron’s eCommerce and order management solution provides an innovative and flexible approach to online sales that matches the unique needs of branded manufacturers, multi-channel retailers, and online marketplaces. Founded in 2001, Shopatron works with more than 1,000 branded manufacturers and 20,000 retail partners across more than 40 industries. Clients include top brands such as Bosch, Suzuki, Mizuno, Ducati, JL Audio, K2, Intermix, and Sport Chalet. The company has offices in San Luis Obispo, California; and Swindon, United Kingdom.

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Christine Gorney

Christine Gorney
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