Organizations are looking at big data to help turn their ever-growing social media efforts into a source of profit and revenue.
San Francisco, Calif. (PRWEB) January 22, 2013
Scup, Brazil's leading social media monitoring and management platform, today announced its integration with GoodData, the industry leader in empowering businesses to find sources of revenue and profit from big data.
Under this partnership, GoodData enables Scup customers to gain business insights from social media and share them across entire organizations to increase transparency and support better decision-making. The two companies will be sharing how this partnership helps customers turn social media into a powerful business asset during an upcoming webinar on January 30 at 10am PST.
"Social media data tends to be kept in a silo in a company's marketing or communications department," says Chris Marchak, Business Development Manager at Scup. "As a result, insights that could be drawn from this data are rarely acted on. The combination of Scup and GoodData is meant to solve this problem."
With Scup, the frontline of a social media operation is able to capture brand mentions and classify, analyze and respond to them in record time. The GoodData platform structures and integrates this workflow to dramatically increase the efficiency of social media professionals. The data insights offered by Scup are processed by GoodData, and are combined into a fast and efficient solution for the monitoring and analysis of social media.
“We are excited to partner with Scup, Brazil’s leader in social media monitoring,” said Cody Crnkovich, VP of Channels and Alliances at GoodData. “Organizations are looking at big data to help turn their ever-growing social media efforts into a source of profit and revenue. With Scup’s industry expertise and our powerful big data monetization platform, we can turn social media into a strategic business asset for customers.”
GoodData provides a cloud-based platform and apps that enable more than 8,000 global businesses to monetize big data. GoodData is headquartered in San Francisco and is backed by Andreessen Horowitz, General Catalyst Partners, Fidelity Growth Partners, Next World Capital, Tenaya Capital and Windcrest Partners. For more information, read our blog, visit our website and follow @gooddata on Twitter.
Scup is Brazil's leading social media monitoring and platform, with over 400 customers, including Ogilvy, Wunderman and Philips. Scup aims to make front line social media professionals more productive and monitor their brand presence more accurately. Learn more at http://www.scup.com. Read more at our company blog or follow @scupsocial on Twitter.
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