EverydayFamily.com Tops 1.2 Million Unique Visitors in December 2012

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EverydayFamily.com’s total reach topped 1.12 million U.S. unique visitors in the month of December, according to comScore Media Metrix.

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EverydayFamily.com, ranked by Inc. 500/5000 as the 25th fastest growing media company in the U.S., is an innovative online content and community destination for new and expecting moms, topping 1.12 million U.S. unique visitors in the month of December, according to comScore Media Metrix.

“Our strategy is to leverage our strong membership acquisition and deliver cutting-edge community tools and resources for new and expecting parents, while affiliating with high-quality, influential bloggers that add an additional contextual flavor to the EverydayFamily publishing platform. We are extremely excited to see that our formula is working as planned,” stated Noah Anderson, CEO of EverydayFamily.

EverydayFamily.com’s growth is fueled by improved site structure, better navigation, expert content and the addition of best-of-breed community technology and social sharing tools. The popularity and appeal of the Pregnancy and Baby Week by Week series, sections and newsletters, along with entertainment buzz surrounding celebrity news and EverydayFamilyTV, also contributed to EverydayFamily.com’s continued growth.

EverydayFamily.com (EF) is an online home, and established resource to a growing community of moms & parents who share their own everyday parenting experiences with those seeking guidance and support as they move through their family’s journeys, from preconception, to preschool and beyond. As one of the fastest growing destinations for new and expecting moms on the web, EF delivers highly transactional life-stage women and attracts over 1.12 million unique U.S. visitors monthly. EF delivers results for a majority of the iconic brands in the new parent vertical. The editors at EF, as well as the entire EF community, are dedicated to providing daily content for families seeking expert and parent advice, information and support … and to giving back to the communities supporting it.

For advertisers, EF delivers extremely low audience duplication, as well as opportunities for sponsorship and creative integration that go well beyond the run-of-site banner… and weave marketing messages as an uninterrupted part of the user experience.

Contact: MediaRelations(at)EverydayFamily(dot)com

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Tony Golden
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