U.S. Total Restaurant Count Increases by 4,442 Units over Last Year, Reports NPD

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There were 4,442 more restaurants in the U.S. in fall 2012 than there were in fall 2011, according to a recent U.S. restaurant census conducted by The NPD Group, a leading global information company. The total number of U.S. restaurants is now 616,008, a .7 percent increase over last year, based on NPD’s Fall 2012 ReCount®, which is a count of commercial restaurant locations in the United States compiled in the spring and fall each year.

The NPD Group Fall 2012 ReCount Restaurant Census

The changes in spending, consumer visits and unit growth while slight are, at least, on the positive side,” said Greg Starzynski, director- product management, NPD Foodservice.

There were 4,442 more restaurants in the U.S. in fall 2012 than there were in fall 2011, according to a recent U.S. restaurant census conducted by The NPD Group, a leading global information company. The total number of U.S. restaurants is now 616,008, a .7 percent increase over last year, based on NPD’s Fall 2012 ReCount®, which is a count of commercial restaurant locations in the United States compiled in the spring and fall each year.

The Fall 2012 ReCount, which includes restaurants open as of September 30, 2012, shows that most of the increase in units were in the quick serve restaurant (QSR) segment. The segment showed a 1 percent increase in units or an additional 4,037 units. Full service restaurant units, which include casual dining, midscale/family dining, and fine dining restaurants, remained relatively stable from the Fall 2011 ReCount. The total chain restaurant count grew to 276,238, or a 1.1 percent increase compared to last year’s count. Independent restaurant units remained stable at a total count of 339,770, a slight increase of .4 percent, which is the second consecutive increase for independents since 2009, reports NPD.

According to The NPD Group’s CREST®, which tracks consumer use of commercial and non-commercial foodservice outlets daily, total restaurant traffic was up 1 percent for the year ending November 2012 compared to the same period last year. U.S. consumers made 60 billion restaurant visits during the period.

“The changes in spending, consumer visits and unit growth while slight are, at least, on the positive side,” said Greg Starzynski, director- product management, NPD Foodservice. “I expected a cautious approach to unit expansion as consumer visits improved, and I have no reason to suspect that will change in the foreseeable future.”

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*Editor’s note: ReCount® restaurant counts are available by classification, e.g., Hamburger, Pizza, Casual Dining Bar & Grill, etc. as well as geographical breakdowns, e.g., zip code, city, state, designated market area, census areas, etc.

About The NPD Group
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, entertainment, fashion, food / foodservice, home, office supplies, sports, technology, toys, video games, and wireless. For more information, visit npd.com.

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