Sarasota, Florida (PRWEB) January 23, 2013
With the warmer weather on the horizon, now is a great time to start planning for spring and summer outdoor activities. Many people don’t realize that just being outdoors while their skin is unprotected exposes them to harmful ultraviolet rays from the sun and the potential for permanent skin damage. The people at RashGuardShirtCo.com believe that taking that risk is completely unnecessary and have assembled a selection of some of the highest rated sun protective rash guards and related apparel from the best known brands in the swimwear industry for their website.
The redesign of the website was motivated by the desire to provide customers, looking to protect themselves and their families from UV exposure, with the very best on-line shopping experience and to insure that they are well informed about the protection value, style and comfort of every product that is offered. The website display is designed to be simple, uncluttered and easy to navigate.
The Home Page has a whole new look and feel that includes a general information section, a sliding Featured Products section prominently displaying three featured products at a time each with a direct link to the associated product page, and large, colorful seasonal icons of featured brands, categories and sale items. Available from essentially every page on the website are the newly reorganized footer that links directly to useful tools and company policies and the side navigation bar that utilizes hover over pop-up links to make finding a particular brand or style quick and easy.
To help customers become better informed, each category and subcategory page includes a wealth of information along with image links to either additional subcategories or products making navigation to specific items of interest easy. Category pages displaying individual products now have drop down menus to customize the number of items per page and can arrange the display by attributes such as price and popularity.
Also, individual product pages have been modernized. Drop down menus display only the size and color combinations that are currently in stock greatly reducing the potential for ordering an out-of-stock item. Each product has a comprehensive description, individualized size chart and a dynamic image display that changes to the currently selected color ensuring the customer sees exactly what each item looks like.
The Check-out process has also been improved with a progress bar and larger navigation buttons with easy-to-follow instructions.
Rash guards are the ideal solution to outdoor water sport and sunburn protection and come in a wide variety of styles and fits to meet the ever growing popularity and diversity of this market. The unique material is specifically designed to block UV rays and eliminate bunching and drag when worn in the water providing maximum performance and range of motion. To support their upper body and muscle groups, participants of serious water sports like surfing, water skiing, and diving usually prefer performance fit rash guards or traditional fit rash guards. Loose fit rash guards are perfect for all day comfort and are the preferred choice of the more casual outdoor enthusiast. Thermal rash guards offer insulation and warmth in cooler water. Rash Guard Hoodies offer UV protection for the head, neck and ears. Sleeveless rash guards or tank tops protect the torso and offer the most unrestricted freedom of arm movement in a rash guard.
Rashguardshirtco.com offers a wide variety of men’s rash guards, women’s rash guards and kid’s rash guards in all these types in styles by brands like O’Neill, Body Glove, Quiksilver, Roxy and Exceed and they recently introduced the high quality True-Fit line of wholesale no-logo rash guards for adults and kids. Ideal for larger groups with custom screen printing services available too.
Visit Rashguardshirtco.com and try out their new site. Find this year’s stylish, affordable and highly rated sun protection apparel from the best brand names in the industry.