This debate will showcase two positions on where social TV is heading in 2013, including strategic recommendations for how networks and brands can deepen relationships with their audiences and drive real monetary value from their investments.
San Francisco, CA (PRWEB) January 23, 2013
Echo, the first and largest real-time web platform provider, announced today that Jason Hoch will discuss how networks and brands can drive value from social TV during a debate on the first day of the MediaPost Social Insider Summit. A respected thought leader in the industry, Jason Hoch currently leads Echo’s customer strategy group and has produced award-winning digital marketing programs for media companies including WWE and Discovery Channel.
The social TV landscape is rapidly evolving, with major consolidation taking place in the second screen applications space. Networks are also throwing their hat into the ring, building their own second screen destinations that they can monetize via integrated advertising sponsorships. Brands are testing multiple vehicles to connect with live audiences – from advertising to building their own experiences - yet it remains to be seen what will emerge as the winning strategy in this hot new space. This debate will showcase two positions on where social TV is heading in 2013, including strategic recommendations for how networks and brands can deepen relationships with their audiences and drive real monetary value from their investments.
Event: MediaPost Social Insider Summit
Date/Time: Monday, February 11 at 11:30am
Location: South Seas Island Resort, Captiva Island, FL
Session: Debate: The Future of Social TV
Jason Hoch, Senior VP, Customer Strategy and Product Marketing, Echo
John Mitchell, Senior VP/Digital Strategy, CSE
Echo provides the industry’s first and largest real-time web platform, enabling the rapid implementation and scale of applications for social TV, social music, social news, social sports, social commerce and social finance. Brands can leverage the Echo platform to transform their static websites and mobile apps into real-time experiences that significantly boost traffic, increase user engagement, and drive more revenue. A leader in the space, Echo currently serves over 1 billion streams per month for brands including ABC, AMC Networks, ESPN, NASDAQ, NBC News, The Washington Post, Universal Music Group, USA Network and WWE. To learn more, visit http://www.aboutecho.com.