Back to School Safety with Traffic Safety Reflectors: Introducing Safees

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Scandinavian countries have the best traffic safety records in the world and reflectors have long been household staples. Safees is now introducing pedestrian reflectors in the US.

Safees pedestrian safety reflectors

Safees are saving lives

School is back and millions of kids across the US will walk to and from school or wait for the school bus on their own. They will be excited, playing and laughing with friends, and safety is probably the farthest thing from their minds. But keeping our kids safe is always a parent's first priority.

On average, a pedestrian is hurt in traffic every 8 minutes, and a pedestrian is killed in a traffic crash every 120 minutes. The main underlying cause is poor visibility. Almost two-thirds of pedestrian fatalities occur when the light condition is either dark or dark with street lights.

No matter how well a driver thinks he can drive, the fact is that visibility is severely impaired in the dark. Pedestrians, bicyclists, skaters and others not driving a vehicle are at great risk to be hurt simply because they are not clearly visible to traffic.

There is however a simple solution that make adults and children alike more visible, and more safe, on our roads: Safees pedestrian traffic safety reflectors (

Simply by attaching a Safees reflector to adults’ or childrens’ clothing increases their visibility to oncoming traffic by between 300 and 1,000 percent (depending on distance, darkness, weather, placement of Safees). That can be the difference between being safe or not.

Safees hard prism reflectors are attached with a clip on spiral at knee or thigh height. By letting the Safees swing freely, facing traffic, it will reflect oncoming cars’ headlights and increase visibility, alerting drivers to a child’s or pedestrian’s presence on the road and giving drivers more time to stop or steer clear and thus avoiding accidents. (See video for how Safees work:

Scandinavian countries have the best traffic safety records in the world and reflectors have long been household staples. In fact in Sweden every school child wears one and traffic fatalities involving children are the lowest in the world. Unfortunately the US has one of the worst accident rates in the Western world. (WHO: Global Status report on Road Safety).

Safees are manufactured in Finland and are CE and Lloyds certified and adheres to all relevant ISO standards as well as meeting the very high EU standards for environmental consideration; no waste is produced when manufacturing Safees and, naturally, Safees are themselves 100% recyclable.

By attaching an inexpensive, cute and fun Safees to our children and ourselves, we can greatly reduce the risk of getting hurt in traffic. Wearing a Safees will reduce the risk of being hit by cars by up to ten times.

Safees can be attached to anyone moving around in traffic: pedestrians, cyclists, horses, strollers, pets, skaters, etc.

Safees are available at They retail at 4.95 USD each and come in wide variety of fun designs and colors, such as hearts, cats, snowflakes, dogs, dinos and many more. Discounts are available for schools and nonprofit organizations.

For samples or more information, please email: lisa (at) safees (dot) com

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Lisa Johnson
917-803 6482
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