"When we see something beautiful, we honor its beauty. We don't take a life because we covet something it has."
New York, NY (PRWEB) January 24, 2013
Imposter and The Humane Society of the United States have joined to protect the lives of animals. This is a major win for anyone who cares about animals & supports beautiful cruelty-free fashion choices. “Imposter could be a serious game-changer for animals and the fashion industry,” says Wayne Pacelle, President and CEO of The HSUS. “Imposter provides a practical example of how to build the humane economy - where business ventures are married with animal protection values. Imposter & the IM symbol were created to protect the lives of animals, by shifting demand away from companies that exploit them and providing practical, humane alternatives for consumers. Imposter could be a serious game-changer for animals & the fashion industry.” The HSUS is the nation’s largest and most effective animal protection organization.
Imposter is an Animal Friendly Lifestyle/fashion Brand that gives animals a share of products they inspire. Imposter has introduced an International Cruelty Free Product Symbol, making products recognizable as Cruelty Free - from the outside. Imposter can be found at Barney’s, Henri Bendel, Saks, and many top luxury stores. Imposter’s celebrity supporters include Sarah Jessica Parker, Carrie Underwood, Dakota Fanning, Emmy Rossum, & Kerry Washington, among others.
Imposter’s founder, Jaclyn Sharp says: “When we see something beautiful, we honor its beauty. We don’t take a life because we covet something it has.”
Imposter was inspired by a rescued Thoroughbred horse named Draco, so the brand is authentic to the very core. A picture of Draco is on all of Imposter’s hangtags, & the white diamond at the center of the IM Imposter is in his honor. Draco has a perfect white star on his forehead.
Imposter - IM Their Symbol. YOU are their Voice.