STAR India presents a digital revolution in sports with the launch of starsports.com

Introduces the world’s first video timeline for cricket with unmatched streaming quality, an innovative video scorecard, and integration with social media.

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Mumbai, Maharashtra (PRWEB) January 23, 2013

Star India Pvt. Ltd, India's No. 1 television network, has sparked off the beginning of a new era in sports viewing on digital with the recent launch of starsports.com. The site gives Indian cricket fans a personalized audio-visual experience beyond television. The site was launched during the Pakistan tour of India. The website presents an unrivaled video experience for cricket fans that includes high definition video streaming, an advanced player that can be individually controlled and the ability to catch up on the game through both a video scorecard and a video timeline that marks the key moments of the game.

Commenting on the launch, Mr. Uday Shankar, CEO STAR India said,” At Star, we have always focused on dramatically enhancing the overall consumer experience. Smart technology, combined with powerful content, can be disruptive and we are excited about offering Indian fans an entirely new way of experiencing their favorite game."

Starsports.com is power packed with the world’s first video timeline for cricket that marks key moments of a match, while it happens, allowing users to go back, relive the moment and jump back into the action in real time.

Even the commentary section has been reinvented. It not only focuses on explaining the action ball by ball but also pulls in real time conversations on the social media while the match is on.

Added to that is the first of its kind video scorecard, that brings the statistics alive with video clips of key moments supported by detailed analytics and graphics. Fans can also catch up on games through replays and highlights.

For the full experience, consumers can log on through a desktop or laptop.

About Star India:

STAR India has defined India's broadcast media for the last two decades and is today one of the leading, pan India, media and entertainment conglomerates.

The STAR India network comprises of close to forty channels in eight languages received by more than 400 million viewers every week across India and 100 other countries. Its channel portfolio includes Star Gold, Channel [V], Star Jalsha, Star Pravah, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1, General Entertainment Channel. STAR India has a leading presence in regional broadcasting as well through a bouquet of joint venture channels i.e., Asianet channels and Star Vijay.

For further information, please contact:

Parul Sharma
Assistant Vice President
Corporate & Marketing Communication
STAR India
parul.sharma(at)startv.com
+91 98119 88996


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