Lorel Releases The Digital Catalog Solution, Drive Consumer Engagement Across Website, Mobile And Tablet

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Providing a rich consumer shopping experience that bridges the gap between traditional print catalogs mobile and online eCommerce.

Lorel Marketing Group (Lorel), a full-service marketing agency, today announced the availability of its Digital Catalog Solution. The next generation of the digital catalog. Lorel's new digital catalog represents the convergence of technology, retail merchandising, online consumer engagement and marketing metrics to create a revolutionary branded consumer commerce experience designed to complement any retailer's integrated marketing plan.

Lorel Marketing Group has combined their catalog and internet marketing expertise to create an interactive platform that enables retailers to create a branded consumer experience that bridges the catalog and online channels. This solution enables retailers to present and market their product assortment in as compelling a merchandising layout as the print catalogs, while also giving their customers access to rich supporting product details and reviews that only an online experience can provide. The experience can be delivered in smaller, more specialized digital catalogs that are customized based on customer data such as demographics, past purchases, seasonality and behavioral data.

The Digital Catalog Solution is the perfect opportunity for these marketers looking to create a targeted or specialized catalog for their customers.

  •     Digital Catalog Solution increases the reach and circulation of your catalog
  •     Digital Catalog Solution reducing expenses with printing and distribution
  •     Digital Catalog Solution adds sales channel creates revenue opportunities
  •     Digital Catalog Solution integrates with your shopping cart - one click closer
  •     Digital Catalog Solution replicate the "look and feel" of your printed catalog
  •     Digital Catalog Solution embedded analytics to learn about your customers
  •     Digital Catalog Solution track customer behavior while shopping your catalog

The Digital Catalog Solution is available in three options. Each one resulting in an incredibly rich content-guided catalog experience that translates into a much more engaged consumer.

The Cross Platform Solution - developed for the web, iPod and iPad with a consistent user interface and embedded analytics.

The Integration of Interactive Marketing Tools - with embedded videos, multiple product views, articles, animations, voiceovers, comparison tools, music, social media, wish lists, event guides etc.

The Customized Engagement Experience - in which the behavioral data each customer creates when interacting with online media is leveraged and utilized to provide a fully targeted and personalized experience for that customer.

To learn more about the new Digital Catalog Suite being offered at http://www.lorel.com/contact?dcs contact Sebastian Pistritto at 610-337-2343 or email spistritto(at)lorel(dot)com.

Lorel Marketing Group is a full-service, multichannel marketing agency in its twenty-fifth year of accelerating the measurable success of leading lifestyle and healthcare brands. We specialize in insight mining, strategy development, branded creative and measurable marketing promotions that embrace integrated online and offline tactics. Lorel has been directly involved in mapping and motivating consumers' brand affinity and purchase activity across every marketing channel. By leveraging strategic, passionate problem solving, Lorel employs earnest collaboration. A strong and privately held, Lorél provides the critical mass warranted to think, solve, and execute quickly across every discipline. Visit http://www.lorel.com
Lorel Marketing Group 590 North Gulph Road, King of Prussia, PA 19406

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Sebastian Pistritto
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