SleepBetter.org and Rhett & Link Video Viewed Six Million Times on YouTube

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Viral Blockbuster “2 Guys 600 Pillows” Continues to Grow Two Years After its Release

Sleep Tips and Advice from SleepBetter.org

Sleep Tips and Advice from SleepBetter.org

Our goal is to lead a national conversation about the health benefits of a good night’s sleep and the role of high quality bedding in sleeping better.

Rhett & Link’s viral masterpiece, created for Carpenter Co.’s SleepBetter brand, has broken through yet another barrier. Despite being released more than two years ago, the blockbuster online video “Two Guys 600 Pillows” is continuing to grow, and this week exceeded six million views on YouTube.

“Internetainers” Rhett & Link create some of the most popular videos on the web. Their “2 Guys 600 Pillows” video illustrates the attachment that individuals can develop with their pillows and how difficult it can be to say goodbye to that favorite pillow when it’s gotten too old to use anymore. The action and, amazingly, the singing in the video, were shot backwards and then reversed to create breakthrough special effects. A separate video that shows how they created “2 Guys 600 Pillows” can be seen only at SleepBetter.org.

“Two Guys 600 Pillows” launched on YouTube on Sept. 14, 2010. It immediately went viral, with more than two million views in the first two weeks. The video was included in Time’s 2010 “Top 10 of Everything” and was awarded two Webby Awards. The Webby is the leading international award honoring excellence on the Internet.

Recently, SleepBetter.org and Rhett & Link released their second joint video, “Spot the Differences”. Illustrating what could be happening while you sleep, including monsters under your bed and visits by The Sandman and the Tooth Fairy, this video has a unique twist. It’s the first live action split-screen spot the differences video, challenging viewers to find all of the discrepancies between the two screens. Since its release on Nov. 13, 2012, it’s been viewed nearly 1.2 million times on YouTube.

“On the surface these videos are pure fun, but their messages get people thinking about sleep and bedding,” said Dan Schecter, senior vice president of consumer products at Carpenter Co. and creator of SleepBetter.org. “Our goal is to lead a national conversation about the health benefits of a good night’s sleep and the role of high quality bedding in sleeping better.”

About Carpenter Co.
Carpenter Co. is the largest manufacturer of comfort cushioning products in the world. The Richmond, Va.-based company manufactures a wide variety of polyurethane foam and polyester fiber products, all designed to make the world more comfortable. Born and built in the United States, Carpenter Co. has a 64-year history of designing the world’s most comfortable products and remains on the cutting edge of product development, creating innovative products that improve sleep and enhance active life styles. The Carpenter Co. Consumer Products Division offers a dynamic line of trusted products, including Isotonic®, ErgoFresh™, Ambient™ and IsoCool™ by Isotonic® pillows, mattress pads and neck pillows as well as comfort technologies like Avena™ and Avela™ and new technologies like IsoFresh™. For more information, visit http://www.carpenter.com.

About SleepBetter.org
Created by Carpenter Co., SleepBetter.org is dedicated to helping people sleep better. Designed as an online resource, the website creates a forum for visitors to define, discuss and discover solutions to fit their particular sleep needs. SleepBetter.org’s quest is to continually gather pertinent sleep information, then share this knowledge with the general public. The site also shares tips on the best sleep-related products, both in stores and online. SleepBetter.org has created the SleepBetter seal as a way to easily identify products recommended for their superior quality or scientifically based design. For more information, please visit http://www.SleepBetter.org.

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