Never Say Never: JStokes Expands Scope with SpeeDee Oil Change & Tune-up After 23 of Integrated Marketing Services

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Long term investments can pay off...Integrated marketing agency, Jstokes, won two key additional pieces of business from long-time client, SpeeDee Oil Change & Tune-up. Building on the success of its work for SpeeDee Oil Change & Tune-up’s Western Region, JStokes was named agency of record for the Texas Region and will also develop new television branding commercials for the chain’s service centers in 20 states. For a sneak peak of still from the new television spot see JStokes's company blog post from 1/24: http://jstokes.com/current/2013/01/24/time-travelin-with-speedee-oil-change-tune-up/

“For 23 years, we’ve been helping SpeeDee Oil Change & Tune-up Western Region consistently break sales records. We're thrilled to bring our expertise to other regions in the franchise system,” said Jim Stokes, President of JStokes.

JStokes Agency today announced that it has won two key additional pieces of business from long-time client, SpeeDee Oil Change & Tune-up. Building on the success of its work for SpeeDee Oil Change & Tune-up’s Western Region, JStokes was named agency of record for the Texas Region and will also develop new television branding commercials for the chain’s http://www.jstokes.com JStokes service centers in 20 states.

After a multi-agency review, JStokes won the Texas Region based on its integrated marketing services. JStokes will develop strategy, creative, media and promotional activity for these SpeeDee Oil Change & Tune-Up centers.

For the television branding campaign, JStokes will develop new creative that emphasizes the benefits of servicing your vehicle at SpeeDee Oil Change & Tune-Up. The new television commercials will air in multiple markets across the country.

“For 23 years, we’ve been SpeeDee Oil Change & Tune-up Western Region’s agency of record, and it’s consistently been the most successful region in the franchise system,” said Jim Stokes, President of JStokes. “We’ve been helping them break sales records with innovative creative and we’re thrilled to bring our expertise to another region.”

Over the years, the SpeeDee campaigns in the Western Region have evolved with the needs of the franchises within the growing region. From humorous radio spots to innovative sports sponsorships, consumer promotions, and an award-winning television campaign, JStokes has helped make SpeeDee synonymous with car maintenance in the West. The highly original in-game pitching change feature, (“When it’s time for a change, think SpeeDee Oil Change and Tune-Up, your oil change, tune-up and smog experts”), presented on TV and radio has become both an institution and icon for SF GIANTS and Oakland A’s fans alike.

According to Dan Zook, VP Operations for SpeeDee Oil Change & Tune-Up, “Based on their success over the years with our centers in California, we’re delighted to be working with the JStokes team in Texas, as well as on our new television branding campaign.”

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About JStokes Agency
JStokes is a leading integrated marketing communications firm that represents both nationally recognized and rapidly growing regional brands. Market-by-market or nationwide, JStokes employs a collaborative approach to developing multi-channel marketing strategies – delivering the right messages, to the right people, at the right time. JStokes Agency has been independently owned since 1974. Visit http://www.jstokes.com. JStokes

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Jill Lindenbaum
JStokes
415-572-3433
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