In her new role, Cruz will direct campaign performance management and strategic planning initiatives for SmartSearch Marketing’s clients.
Boulder, CO (PRWEB) January 23, 2013
SmartSearch Marketing, a full-service B2B search engine marketing agency, and a Google Adwords Certified Partner, announced today that senior paid search specialist Michelle Cruz has joined the SmartSearch PPC Services team. Cruz will boost capacity and provide increased expertise in paid search for SmartSearch Marketing B2B customers.
SmartSearch Marketing is a full-service B2B search engine marketing agency that helps their clients generate leads, acquire new customers, and optimize online brand position. SmartSearch does so through search engine optimization (SEO), pay per click (PPC) advertising, conversion and usability, website analytics, local search, and content strategy.
Cruz is a senior pay per click (PPC) expert with more than 14 years of experience in web marketing. Cruz’s expertise includes search marketing, mobile campaign implementation, retargeting, display, direct marketing programs, and campaign development and execution. Cruz holds a Master of Science in Direct and Interactive Marketing from New York University.
Prior to SmartSearch Marketing, Cruz worked for NAC Marketing and Didit, where she managed paid search programs and account teams. She also has helped grow a number of leading B2B and B2C companies including Dun and Bradstreet, TrendMicro, Redcats USA, The Scooter Store, and See’s Candies.
In her new role, Cruz will direct campaign performance management and strategic planning initiatives for SmartSearch Marketing’s clients. She also will be a part of the company’s Google’s DoubleClick search team — implementing tools and technology to continuously improve results for SmartSearch clients.
About SmartSearch Marketing
SmartSearch Marketing’s uniquely successful approach to search marketing, called Search Lifecycle Management, maximizes customers’ results from a prospect’s first search all the way through to customer acquisition and sale. SmartSearch clients are guaranteed to have a Google Certified Adwords expert serving them as part of their integrated agency team.
SmartSearch Marketing serves both B2B ad B2C companies by offering comprehensive search solutions that include:
- Strategic planning
- Search advertising
- Search engine optimization
- Media buying and creative services
- Website usability
- Landing page development
- Conversion improvements
- Marketing analytics
- Local Search
- Content Management
To learn more about SmartSearch Marketing, visit http://www.smartsearchmarketing.com.