Mindbloom Hires Xbox, msnbc.com and InfoSpace Technology Veteran to Lead Product Development and Technology

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Travis McElfresh named CTO, VP of Product Development & Engineering as Mindbloom focuses on meeting growing demand for its interactive health mobile and web applications.


Travis McElfresh named Mindbloom's CTO, VP of Product Development & Engineering

Mindbloom is on the cutting edge of helping a very large, and rapidly growing, segment of Gen X and Y consumers who have grown up with games as entertainment, and are now embracing technology to further develop their health.

With over half-a-million people having benefited from its interactive health applications, Mindbloom today announced that Travis McElfresh joins the company as chief technology officer (CTO) and vice president of product development and engineering. Following the growing demand for Mindbloom’s applications, including Life Game, which focuses on making life improvement fun, Bloom, which uses images and music to inspire productivity, and the new personal energy tracking app JUICE, McElfresh will help Mindbloom continue to inspire people to live healthier lives by bringing new products to market, rapidly expand its interactive health gaming platform and scaling engineering operations with innovative technology and processes.

“Mindbloom has discovered the secret ingredient for making the process of getting healthier fun, helping every day consumers facilitate positive behavior changes and Travis is going to help us get to the next level,” said Chris Hewett, Mindbloom’s founder and executive producer. “As we continue to push ourselves to integrate technology, art and behavioral science in innovative ways, Travis’s expertise in driving the strategy and execution for product development, engineering and IT operations will give us an even stronger edge in advancing how consumers use Mindbloom to enhance their own health and wellness.”

Hewett, a former executive producer for Monolith Productions who developed blockbuster hits such as No One Lives Forever, Tron 2.0, and F.E.A.R. and Brent Poole, an early member of the Amazon team, co-founded Mindbloom in 2008 and have bootstrapped the company ever since. On the heels of its recent iOS JUICE app launch as the ‘World’s Funnest Energy Tracker’ and increasing popularity of all its apps, McElfresh’s background will help drive Mindbloom’s product execution and go-to-market strategy creating a highly successful series of innovative multi-platform mobile health applications that engage consumers to live healthier lives and reach their personal goals.

Prior to joining Mindbloom, McElfresh was the CTO and head of new products and business groups for InfoSpace, where he was responsible for product incubation, technical strategy, and revitalizing the company’s product and technology organizations, platforms and IT strategy. While at InfoSpace, McElfresh also co-founded SitterScout.com, which offers a mobile solution for parents to find babysitters through their online social networks as well as book baby sitters more efficiently. From 2003 to 2008, McElfresh served as the vice president of technology for msnbc.com during the pivotal joint venture between NBC and Microsoft where he led the technology direction that supported 100 million unique users per month, 1.3 billion pages per month and reached $120 million in revenues in 2008. Before joining msnbc.com, McElfresh was a lead program manager and group manager at Xbox, where he directed the Xbox.com platform and helped Microsoft beat PlayStation and Nintendo to market with the first web-to-console user account integration by integrating Xbox.com and Xbox Live services user profiles. McElfresh also served as CTO and vice president of product and engineering for 1Cast.com, a mobile news video content platform, where he led the product and engineering efforts to deliver the 1Cast platform experience to mobile, TV and desktop clients including iPhone, Android, Yahoo! TV, Boxee, Blackberry, Mac and PC. McElfresh has his MBA from University of Washington and BA from Whitman College.

“Mindbloom is on the cutting edge of helping a very large, and rapidly growing, segment of Gen X and Y consumers who have grown up with games as entertainment, and are now embracing technology to further develop their health, relationships, careers, and finances,” said McElfresh. “It’s an amazing time to join the company and I look forward to helping the team find even more innovative ways to leverage the power of technology, social networks, and the science of games to create powerful and engaging products that facilitate people’s desire to improve all aspects of their whole life.”
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About Mindbloom:
Mindbloom is a Seattle-based interactive media company that’s out to make life improvement accessible to everyone. By harnessing next-generation engagement techniques and focusing users on personal growth, Mindbloom has created a fun, simple, and effective way for people to improve the quality of their lives. To start living a healthier and more balanced life, visit: http://www.mindbloom.com. You can also find Mindbloom on Facebook at http://www.facebook.com/mindbloom or on Twitter at @mindbloom.

Mindbloom and their respective logos are trademarks, registered trademarks, or service marks of Mindbloom. Other products and company names mentioned are the trademarks of their respective owners.

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Michele Mehl

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