Comments on a New Luggage Campaign from Expedia

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We love ingenious and amusing ideas and this campaign is unique and refreshing

It has come to attention that a new campaign using luggage labels obtained from around the world is set to launch in the summer. International Air Transport Association (IATA) issue labels for every piece of hold luggage that enters through check in with the individual’s unique code and destination in a three letter abbreviation. For instance, London Heathrow airport would be LHR and Sydney’s is SYD.

The Expedia campaign places global destinations together to make humorous, catchy phrases such as ‘Mum, Dad, Tou’ and ‘Fac, Tor, Ten’. Creative Directors Jon Morgan and Mike Watson from Ogilvy explained, ‘we saw a woman walking through Heathrow with the word FUK hanging from her suitcase. Turned out she’d just flown in from Fukuoka in Japan. That got us thinking, maybe there’s more. At one point we had 36 ads mocked up. Nine executions eventually ran. More will be in a big burst in the summer.’

Naturally, keeps up to date with industry news and was delighted and amused to learn of the new campaign. A spokesperson added, ‘We love ingenious and amusing ideas and this campaign is unique and refreshing. These luggage labels are issued to everyone worldwide so it’s something everyone can relate to.’ continues to follow industry news. is a lead supplier in brand names such as Samsonite and Antler as well as cost effective luggage solutions. Established to cater for a nationwide market the company takes pride in making airport luggage and everyday necessities such as laptop cases, handbags and holdalls accessible to all at competitive prices. The online store offers safe and secure payment via facilities like Sage and PayPal.

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Jenny Wadlow
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