Armed Forces Eyewear Launches a New Look to Honor the American Military Family

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Newly streamlined website is easier to use and navigate for military families searching for affordable eyewear was designed for one purpose and that is to guarantee the best prices for military families on all eyewear including designer brands., originally launched in 2008, has updated and improved its website, which is designed to honor all current and retired military personnel and their families. has always been committed to providing affordable and premium quality eyewear for every military family, and its newly streamlined website,, is now even easier to use and navigate. marketing manager, Lauren Purcell, said “having access to affordable eyewear is a need for every military family, and is here to meet those needs and exceed users’ expectations. was designed for one purpose and that is to guarantee the best prices for military families on all eyewear including designer brands.” She continues by saying “we offer the best customer service, and every prescription order is handled by our certified options.” makes it easy for military families to purchase quality eyewear by

1)    Providing an exciting and innovative PD (Pupil Distance) Measuring tool for customers, called PDCapture℠, which can measure a customer’s pupil distance with 100% accuracy. Information about this new tool is available upon placing an order
2)    Offering free shipping on orders over $99*
3)    Helping military families save money with additional promotions on top of its everyday low prices
4)    Price matching plus 10% for anyone who finds a lower price on’s top quality frames carries tactical eyewear as well as prescriptions lenses for issued eyewear and everyday eyeglass frames, this includes designer and premium quality labels. knows that while some units are issued protective eyewear, others are not. This is why offers both ANSI and ballistic-rated eyewear that helps military personnel meet their deployment eyewear needs at an everyday low price. provides a 100% guarantee return policy in order to provide peace of mind for all military personnel and their families and offers a full refund within 30 days of purchase. wants to make buying eyewear an easy and enjoyable experience so that military families can forego paying more at a local optical store and start saving money with

About Armed Forced Eyewear:

Doctors of Optometry Guy Hodgson and Dhavid Cooper sold their five eye care practices and founded online eyewear company,, in 1996. In April 2008, at the request of AAFES (Army & Air Force Exchange Service), Congress and the Surgeon General’s Office, began building an entire website specifically for active duty, veterans, retirees, and dependants of the United States Military. The military website,, was launched to the military public in August of 2008.

  • FREE Shipping on orders $99 and up excluding contact lenses and certain exchange orders

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Lauren Purcell
Armed Forces Eyewear
(512) 402-8557 x253 800-248-9427
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