"What Successful Causes Did in 2012 to Raise More" Series Online

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The "What Successful Causes Did in 2012 to Raise More" Series from the DonorDriven Blog explores how four exceptional causes (Climate Ride, AFSP, Team ASPCA and Children's Miracle Network Hospitals Dance Marathons) excelled in 2012, despite donations being off for so many non-profits.

DonorDrive, AFSP, Team ASPCA, Climate Ride, Dance Marathon

DonorDrive, AFSP, Team ASPCA, Climate Ride, Dance Marathon

A group of innovative causes using DonorDrive Social Fundraising software saw their 2012 fundraising totals exceed 2011 and are poised for an even better 2013.

2012 was a flat or down year for many non-profits. But a group of innovative causes using DonorDrive Social Fundraising software saw their 2012 fundraising totals exceed 2011 and are poised for an even better 2013. The secrets of their success are documented in "What Successful Causes Did in 2012 to Raise More," an enlightening series of articles from DonorDriven, the blog of DonorDrive.

During a tough 2012, these exceptional causes saw such positives as dramatically increased donations overall, more money raised per participant and more events added to the schedule in cities across North America.

  • Team ASPCA raised 118% more over 2011
  • Climate Ride saw a 41% increase in donations in 2012 while maintaining the same number of riders as 2011
  • Children's Miracle Network Hospitals' Dance Marathons raised over $10 million on college campuses in 2012
  • American Foundation for Suicide Prevention added 32 new walks in 2012

The trend tracked across these causes that played the biggest role in their success was that each established solid fundraising and communication strategies first, which then allowed them to configure their DonorDrive fundraising software to turn these plans into reality.

This five-part series was researched over the last six months and gives dozens of concise strategies and tactics for any non-profit to improve their fundraising. There's specific advice on upping the experiential factor of events to boost participant retention, on how to engage Millennials to raise millions, and on how to grow your mission nationally in tough economic times.

As many non-profits are fearing a bleak 2013, DonorDrive presents this well-researched series in hopes that all worthy causes will find ideas to make this their best fundraising year ever.

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DonorDriven is one of the most important non-profit fundraising news sources for thought leadership, best practices, and social fundraising strategies. The blog's content has been featured on Alltop.com, Mashable and NTEN.org.

DonorDrive® is truly effective software dedicated to event-based social fundraising for medium and large non-profits. Children's Miracle Network Hospitals, Doctors Without Borders, Autism Speaks Canada and Team ASPCA are a few of the causes that use DonorDrive Social Fundraising software for their runs, walks, rides and virtual campaigns to engage constituents and maximize donations. Every year, people are raising millions for great causes through DonorDrive. Learn more at DonorDrive.com

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Karin Neri
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