Local Tibetan Group Leverages Online Marketing Strategy to Spread the Message of Peace and Happiness Preceding the Visit of His Holiness, the 14th Dalai Lama, to Oregon

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Modern online marketing strategy will play a vital role in enabling the local Tibetan organization co-sponsoring the event to spread its message of peace and happiness in anticipation of the Dalai Lama's visit to Eugene, Oregon on Friday, May 10th 2013. Oregon Local Deals, a Corvallis-based marketing agency, is making sure they are equipped with the tools and techniques that will help the organization gain publicity, raise funds and most importantly, bring the local community together for this auspicious event.

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"If we take a look at the past election cycle, the use of strong online marketing strategies that allowed candidates to form a very strong bond with their supporters becomes apparent quickly.

His Holiness, the 14th Dalai Lama will speak about "The Path to Peace and Happiness in the Global Society" at the University of Oregon's Matthew Knight Arena on Friday, May 10th. Co-Hosted by The University of Oregon and SakyaUSA.org. The planning for this event and related activities has been months in the making and part of that planning is crafting a solid online marketing strategy that will allow SakyaUSA, a Eugene, Ore-based organization co-hosting the visit, to connect and communicate with the tens of thousands of people who will attend the numerous activities surrounding the visit.

Oregon Local Deals, a Corvallis, Ore marketing agency is providing online marketing strategy and consulting services to aid SakyaUSA in preparation for the visit. "There will literally be tens of thousands of people who will want to hear this message, says Rebecca Veltri, co-founder of Oregon Local Deals. It is our goal to make sure that SakyaUSA has the tools and the resources available to connect and communicate with people who want to be involved with the events surrounding the visit."

"Our goal is to provide them with a strategy that will allow them to serve the needs of those who want information about events and for those who simply want more information on the message of peace and happiness that Buddhism is so well known for," said Veltri. People value connection with a cause or organization almost as much as they value the information they get from that organization. "Developing an online marketing strategy, is much more than just creating a blog, a Facebook page and a Youtube channel," says Veltri. The core component of this type of strategy is messaging and forming a connection with one's subscribers.

"If we take a look at the past election cycle, the use of strong online marketing strategies that allowed candidates to form a very strong bond with their supporters becomes apparent quickly. We want to enable small businesses and nonprofits to have these same tools and strategies available to them as well," says Veltri.

To that end, Anthony Veltri, co-founder of Oregon Local Deals, has developed on online class that will allow nonprofit organizations and small businesses to harness the power of readily available online tools such as Facebook and Youtube to engage their customers in a way that might not have been possible in years past. Details for registration to the online marketing strategy class can be found here.

Oregon Local Deals is a Corvallis, Ore marketing agency focused on helping small businesses get more new customers and retain old ones using a variety of innovative cross-channel marketing tactics. They can be reached at: http://localmarketingstrategy.biz/pr

For More information regarding the activities surrounding the visit of His Holiness, the Dalai Lama, please visit the SakyaUSA event page.
Sakya Institute of Wisdom and Compassion was founded to assist Most Venerable Ngaglo Rinpoche and Venerable Jigme Thrinley Rinpoche in the transmission of the authentic Budda's teachings in the west. They can be reached at sakyausa.org:

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Rebecca Veltri
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