This is a great chance to shine a bright light on innovation in bank customer experience...
San Francisco, California (PRWEB) January 25, 2013
Following a year when only one large bank increased its score in the American Customer Satisfaction Index, it’s especially important to recognize the level of innovation and customer service among local banks.
To that end, Western Independent Bankers’ “Innovative Community Banks of the Year” awards aim to raise awareness of innovative customer experience, product, and service initiatives at banks in their region.
The awards, which will be given out March 24th at WIB’s Annual Conference for Bank Presidents, Senior Officers & Directors, honor community banks for innovation in areas such as customer service, new products, communications, technology, community service, recapitalization, efficiency, delivery, and branch design. Nominations can be submitted online by bankers and vendors until January 28th, 2013.
“This is a great chance to shine a bright light on innovation in bank customer experience and beyond,” said Michael Hinshaw, Managing Director of MCorp Consulting, President of Touchpoint Metrics, and member of the WIB Awards Committee. “Community banks have a real opportunity to leverage the customer revolution that’s underway, because it gives them a major competitive advantage over slower-moving, large banks.”
As smaller organizations with less bureaucracy and the ability move more quickly, community banks can be customer-centric enough to better satisfy the needs of today’s customers. The democratization of technology also allows smaller banks to offer highly competitive web and mobile products.
“Smart, digitally connected customers are disrupting big businesses and big banks left and right,” says Hinshaw, also co-author of the best-selling book Smart Customers, Stupid Companies. “They expect to be understood and respected on a personal level that giant organizations struggle to achieve. This is a huge opportunity that smaller community banks have a unique ability to seize—and innovation is that driver.”
About Western Independent Bankers:
Established in 1937, Western Independent Bankers (WIB) is the premier networking and educational organization for community banks in the West, connecting leaders from a wide geographical area to engage in focused exchanges of experiences that typically don’t take place elsewhere. WIB informs, educates and connects community banks with the resources and services to achieve the highest standards of personal and organizational performance. WIB has 200 bank members and 187 community bank service providers. For more information go to http://www.wib.org.
About Touchpoint Metrics:
An early leader in measuring customer satisfaction and experience, Touchpoint Metrics develops cloud-based customer experience management software for companies around the world. As inventors of Touchpoint Mapping®, our proven customer experience analytics platform delivers actionable, voice-of-the-customer driven insights that boost acquisition, build customer loyalty, and focus resources to drive value. http://www.touchpointmetrics.com