Phones 4u announces it will range the new Sony Xperia™ Z

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Phones 4u is pleased to announce that Sony’s new flagship handset – the Sony Xperia™ Z – will be available in Phones 4u stores from 1st March 2013.

Xperia Z

Xperia Z

The Sony Xperia™ Z will be available in-store at Phones 4u from 1st March 2013 across a range of networks.

Phones 4u is pleased to announce that Sony’s new flagship handset – the Sony Xperia™ Z – will be available in Phones 4u stores from 1st March 2013.

Boasting the world’s sharpest, boldest and brightest display, the new Sony Xperia™ Z has been created by the engineers behind Sony BRAVIA® TVs. The new, precision-engineered Full HD superphone displays content in stunning Full 1080p HD detail on the large 5” display, which also claims the highest pixel density of any smartphone. The OptiContrast™ panel guarantees crystal clear images when in use, as well as a seamless black finish when switched off.

The handset features a 13 megapixel fast-capture camera which switches from sleep to snap in under a second, as well as a next-generation Sony EXMOR RS sensor that ensures the Sony Xperia™ Z delivers stunning photos and videos in any light.

Sony Xperia™ Z customers will also benefit from additional impressive features, including:

The Snapdragon™ S4 Pro quad-core processor provides super-fast performance, unparalleled graphics and efficient battery use

Striking durability for life on the go, including high dust-resistance and a water-resistant resistant rating of IP55 & IP57, so the handset can even be submerged under water for 30 minutes without damage

The Sony Xperia™ Z will be available in-store at Phones 4u from 1st March 2013 across a range of networks.

Visit Phones 4u to pre-register now and to keep up to date with the Sony Xperia™ Z.

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About Phones 4u

Phones 4u is an independent mobile retailer, offering all networks and smartphone brands and market leading choice and value. It is part of the Staffordshire-based 4u Group, and the Group CEO is Tim Whiting. Leading the way in the mobile industry through its excellent customer service, award-winning advertising and differentiated in-store experience, Phones 4u has over 600 stores in the UK and is still growing. It has recently completed a refresh of its entire store estate, with the focus now on interactivity and making the product the hero. Phones 4u employs circa 6,000 people.

Phones 4u is a truly unique brand within the mobile sector, with a distinctive youthful customer base. Awarded ‘Best High Street Retailer’ and ‘Shop Idol’ at the Mobile Industry Awards 2012, it is renowned for its success in delivering great customer service and for having exceptional knowledge of mobile products. Judges also recognised Phones 4u as being the best at motivating its people, having the best range of innovative products and services, having the most compelling and effective store formats, delivering effective marketing campaigns and demonstrating strong commercial performance.

Passionate about its customers and committed to delivering award winning customer excellence every time, Phones 4u has made its customers’ needs the foundation of its business behaviour. Phones 4u was the first mobile retailer to implement NPS and led the industry in making staff accountable for the way they sell and is known for running the largest Ofsted accredited retail apprenticeship programme in the UK. Significant investment in the training and development of its people along with a ‘unique to the high street’ customer consultation process, delivers quality staff, unrivalled mobile expertise and advice tailored to individual customers’ needs. As a result, 1 in 4 new contract smartphones sold on the high street are through Phones 4u. For more information, visit http://www.phones4u.co.uk

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Chloe Park
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