Hallmark Shares Its Top Five Greeting Card Trends for Valentine’s Day

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Trends include hand-crafted designs, a new spin on envelopes and more

Hallmark's Kid Card Presenter

Hallmark, the leader in innovative greeting cards for more than 100 years, announces its top five greeting card trends for Valentine’s Day 2013.

Hallmark, the leader in innovative greeting cards for more than 100 years, announces its top five greeting card trends for Valentine’s Day 2013:

1.    Cards Hand Delivered from the Heart
2.    Cards That Reflect Our Culture
3.    Do-It-Yourself Cards … Without The Do-It-Yourself Part
4.    Cards That Will “Light” One’s Fire
5.    Visual Love Letters

Cards Hand Delivered from the Heart
Valentine’s Day is a popular holiday for people to hand deliver cards. To enhance this tradition, Hallmark has created a collection of Card Presenters— upscale envelopes featuring excitingly-intricate designs and an embossed envelope clasp. Each presenter includes a Valentine’s Day card that complements the tone and design of the card presenter. Just like one’s sweetheart, Hallmark cards are beautiful, inside and out.

Hallmark also created a collection of Kid Card Presenters to help make little hearts warm and fuzzy too. These brightly colored and textured envelopes add something extra fun for kids. Characters available include Spider-Man ™, Snoopy™ and Minnie Mouse™ along with other cute critters. Recipients can keep these friends around, even after Valentine’s Day, to store little treasures.

Cards That Reflect Our Culture
Greeting cards offer a cultural snapshot of world events, slang, social norms and design styles that reflect what Americans are experiencing. For Valentine’s Day 2013, shoppers will see the proliferation of social media and the latest in pop culture reflected in the card aisle. For example, one Hallmark valentine features a felt ‘@’ symbol on the cover and, within the card, expresses the sender’s joy of “linking up” with the recipient. Other cards use music heartthrob, Justin Bieber, to help the sender say ‘will you be mine?’

Do-It-Yourself Cards … Without The Do-It-Yourself Part
Crafty products have made a comeback. With Hallmark Signature Collection, consumers can give a Valentine’s Day card with a handcrafted feel. Hallmark Signature Collection cards feature handcrafted designs on beautiful, rich-textured paper with embellishments making each card in the line extra special — just like one’s valentine. Attachments in this line range from a removable chalkboard, that allows the recipient to play an adorable game of tic-tac-toe, to a detachable heart decoration to show mom that the little things she does adds up to hearts full of love.

Cards That Will “Light” One’s Fire
This Valentine’s Day, shoppers can light their loved one’s fire with new light reveal cards. With the press of a button, a Valentine’s Day message of love, appreciation or friendship gradually appears in lights — sure to light up the card recipient’s face.

Visual Love Letters
New to Hallmark.com, Storytelling Trifold photo cards offer shoppers a way to share their favorite love stories today, tomorrow and always. Shoppers can customize three-paneled fold-outs to share photos and stories of special times spent with their valentine. Also available on Hallmark.com are personalized classroom valentines that allow users to add a child’s photo, message or both making the child the star of the card.

With more than 1,400 Valentine’s Day greetings available at Hallm ark Gold Crown stores and other Hallmark retailers, Hallmark makes it easy for consumers to give a Valentine’s Day card as unique as their valentine. For more information about Hallmark Valentine’s Day cards, visit Hallmark.com.

About Hallmark Cards, Inc.
Hallmark makes the world a more caring place by helping people express what’s in their hearts and spend time together — a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 38,000 retail outlets in the U.S., including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at Hallmark.com and on television through Hallmark Hall of Fame original movies and cable’s top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit http://corporate.hallmark.com for more details.

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Jaci Twidwell

Amy Smith Holsopple
Fleishman-Hillard
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