Louisville, KY (PRWEB) January 31, 2013
Jeannene Manning, a marketing executive with years of strategic experience in health services, insurance, and advertising, recently granted an exclusive interview to HighGain Blog to discuss her new solo venture working as a consultant to help large and small clients navigate the shifting landscape of healthcare regulations and marketing challenges. The full text of the interview is available at HighGainBlog at http://www.highgainblog.com.
Her specialty is direct marketing and how to use a variety of tools—direct mail, TV spots, infomercials and the Internet—to bring her healthcare clients business.
Manning has seen healthcare marketing from both sides of the street. She was a top executive at Humana, the health insurance giant with interests in Medicare, Medicaid and commercial insurance businesses, as well as at Caretenders, a pioneer in home health services. Then she left the corporate side to be the senior vice president at Finelight, an advertising agency with clients in both health insurance and health services, to work in strategic planning, business development, branding and product management targeting both business-to-business and direct-to-consumer.
“Very few marketers have learned how to cut through the acronyms and government jargon to deliver understandable messages to consumers on complex insurance topics,” Manning said. “You have to know your audience and how it’s changing.”
In the interview, Manning discusses how she can assist clients in tapping the wide variety of media available today—paper, mass communication, and digital—as well as dealing with marketing and budget challenges in today’s advertising-heavy markets.
Why is direct marketing important? Manning offered this example from her experience. “I led the development and rollout of a new product that used a lead generation strategy to sell Humana’s first individual major medical insurance product. That campaign resulted in 17,000 sales in the first nine months.” The sales results were beyond client’s expectation, and they increased the campaign budget and added new markets each year after the launch.
“It’s worth your time and money to learn from the experts,” Manning counseled. “What you learn, you may want to implement internally, but if you don’t do this, you will be forever functioning in the past and not moving into the future, along with your competitors.”
Manning can be reached for consultation on LinkedIn at http://www.linkedin.com/pub/jeannene-manning/53/a87/889 or on the web at JeanneneManning.com. Her e-mail is jeannene.manning(at)gmail(dot)com and her phone number is 502-741-2077.