NAFA’s Beyond Fleet Campaign Featured In National Magazine And Radio Spots

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NAFA Fleet Management Association continues to work towards the elevation of the fleet management field through radio commercials and magazine partnerships.

For whatever reason, people in the business community sometimes think that since they personally manage one or two cars at home that managing a fleet of 1,500 cars wouldn’t be that difficult. It is.

For years, NAFA has been on a mission to elevate the status of fleet management, an important but often overlooked aspect of business. The Beyond Fleet campaign, created at the end of 2011, is accomplishing that goal. In 2012, millions of people around the world learned about the importance of fleet managers via a pair of articles in Bloomberg BusinessWeek magazine and commercials on several radio stations including WABC in New York City, the nation’s number one media market.

In April 2012, NAFA President Douglas Weichman, CAFM gave an overview of fleet management to Bloomberg BusinessWeek and dispelled several of the myths surrounding fleet. “When people hear ‘fleet’, they generally picture 18-wheelers or – worse from NAFA’s perspective – ocean liners,” lamented Weichman. “The truth is that our members are most likely to be purchasing the same vehicles as the typical consumer. For whatever reason, people in the business community sometimes think that since they personally manage one or two cars at home that managing a fleet of 1,500 cars wouldn’t be that difficult. It is.” Weichman also spoke in specifics about the efforts of fleet managers to “right-size” their vehicles and work to prevent distracted driving.

In September 2012, NAFA’s Executive Director Phillip E. Russo, CAE was interviewed by Bloomberg BusinessWeek about the various ways fleet managers deal with rising fuel costs. He explained how fleet managers may buy large quantities of fuel at a locked-in price, decrease their fleet size via utilizing a pool system, or invest in alternative fuels. More importantly, he showed just how important fleet managers are to the future of alternative fuels and the vehicles that will be in the mainstream down the road.

“We’re at a stage right now where no fuel or technology has come out to be the forerunner, so everyone is trying out everything,” he said. “Fleets are a natural beta test – guinea pigs, if you want to use that language. They have a controlled environment, controlled vehicles and are collecting real-life data. Give fleets incentives to purchase vehicles and they’ll be happy to test them, so that five or 10 years down the road, when the general public is out looking for a vehicle, these vehicles will have been fully tested and proven to work.”

NAFA will be promoting the work of fleet managers in an upcoming fleet section of Bloomberg BusinessWeek scheduled for April and in several new radio spots airing on WABC and other stations across the country. Thanks to articles like these and the radio spots, NAFA’s Beyond Fleet campaign is able to reach beyond the normal realm of business executives to the highest levels within organizations.

About NAFA's 2013 Institute & Expo
NAFA's annual Institute & Expo will take place April 23-26 at the Atlantic City Convention Center in Atlantic City, NJ. Fleet managers from throughout the United States and Canada will gather for over 60 hours of educational sessions, opportunities to network with the best and brightest professionals in the industry, and an Expo Floor featuring the latest products and services from the industry. Keynote presentations will be made by Janet Froetscher, President & CEO of the National Safety Council; Derek Daly, former race car driver; and executives from the Detroit 3 (Ford, General Motors, and Chrysler).

About NAFA Fleet Management Association
NAFA is the world’s premier non-profit association for professionals who manage fleets of sedans, public safety vehicles, trucks, and buses of all types and sizes, and a wide range of military and off-road equipment for organizations across the globe. NAFA is the association for the diverse vehicle fleet management profession regardless of organizational type, geographic location or fleet composition. NAFA’s Full and Associate Members are responsible for the specification, acquisition, maintenance and repair, fueling, risk management, and remarketing of more than 3.5 million vehicles including in excess of 1.1 million trucks of which 350 thousand are medium- and heavy-duty trucks. For more information visit

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Gary Wien
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