"A quality marketing campaign can mean the difference between business success and failure"
Torrance, CA (PRWEB) January 30, 2013
Craig Huey, president of Creative Direct Marketing Group (CDMG), will be speaking at this year's Global Financial Summit. The focus of his talk will be on how businesses can take advantage of new marketing trends to thrive in the current economic climate.
Huey just released a 6-minute video that details the goals and objectives of the Summit, and introduces his talk. It can be seen here.
The Global Financial Summit is an annual international gathering of business owners, investors, and economists who work together to improve both their personal businesses, and provide solutions for the economy as a whole.
It was created as a counterpoint to the World Economic Forum, where politicians and corporate leaders come together to discuss economic policy. Where the World Economic Forum usually pushes for government intervention in the economy, the Global Financial Summit looks for more organic solutions. This year's theme is "Market Solutions to the World's Problems".
Huey's talk will emphasize the importance of accountable advertising during an economic downturn.
"A quality marketing campaign can mean the difference between business success and failure, particularly when times are tough," Huey said.
"When faced with shrinking revenues, too many businesses decide to cut their marketing and advertising budget. Instead, they should be focusing on how to increase the effectiveness of their advertising. Quality advertising pays for itself, and can keep a business afloat when the economy starts to slow down," he said.
Huey and his company, CDMG, focus on direct response marketing, a kind of marketing designed to get an immediate and measurable response. It involves rigorous testing and clear accountability.
"Speaking at this summit is particularly important to me, because these are business owners looking for practical solutions to their business problems. I've spent my entire career mastering direct response marketing and helping others apply it to their businesses. At this Summit, I can reach an even larger audience."
Creative Direct Marketing Group is a full service direct response agency in Torrance, CA.
For additional information, or a free copy of Craig Huey's industry newsletter, Direct Response, contact Michael Conant at 310-212-5727 or mconant(at)cdmginc(at)com