Joint Aid Management (JAM) Appeals to the US Market Through a Spectacular Digital Billboard in Times Square

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Joint Aid Management (JAM), a relief organization with over 28 years experience feeding and educating children on the African continent, kicked off its 2013 USA Public Awareness campaign in late December with a 20 x 26 foot digital billboard located in the heart of Times Square.

photo of JAM children

Children at a JAM feeding center.

“This is an incredible opportunity for JAM to get the message out to the American people,” said Peter Pretorius, Founder and CEO.

The spectacular billboard will be promoting JAM and asking viewers for a $50 donation to help feed and educate one African child for an entire year. The board will run :15 seconds of every hour, every day from now until the end of March 2013.

JAM ( is well known throughout the continent of Africa for its feeding and educational programs in 5 countries: South Sudan, Angola, Mozambique, South Africa and Rwanda, but few people in the United States are aware of the scope of their work.

That all changes with this dramatic billboard located in the most heavily travelled and iconic advertising landmark in the world. On a normal day 1.5 million people pass through Times Square and will be able to view the fifteen second message which plays every hour now through March 31, 2013.

“This is an incredible opportunity for JAM to get the message out to the American people,” said Peter Pretorius, Founder and CEO. “Times Square is the media epicenter of the world and this gives us the unparalleled chance to create awareness of the work we are accomplishing in Africa.”

Times Square is certainly one of the most highly trafficked public places in the world and digital billboards are key attractions for the millions who pass through each day. The spectacular board is the CBS Super Screen located at 42nd Street between 7th and 8th Avenue right in the heart of the Times Square Plaza.

“The billboard in Times Square is the perfect medium to kick off our 2013 Public Awareness Campaign,” said Pretorius. “Our target is to feed one million children every single day and this advertising campaign may help us achieve that goal.”

Joint Aid Management (JAM) is a South African founded registered non-profit, Christian humanitarian relief and development organization with 28 years of experience in relief and sustainable development.

JAM's programs focus on nutritional feeding within schools, assistance to orphans and vulnerable children, the provision of water and sanitation, as well as skills development, community training on agricultural development, income generation projects and HIV/AIDS programming. JAM strongly believes that without education, there can be no development. Effective education is only attained through the quality of schooling and most importantly, adequate nutrition, which allows a child to effectively focus, retain, and apply what is being learned. JAM currently assists 750,000 children through nutritional feeding programs, health and social welfare programs.

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Nancy Thompson
Uptown PR
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