(PRWEB) January 30, 2013
Blake King, a consultant to some of the world’s most successful direct-response marketing companies recently revealed a new email marketing tool he considers critical to email marketing success in 2013. King, who is considered an authority when it comes to copywriting, email marketing and direct response strategies, has begun avidly promoting the “game changing” tool.
The tool King is promoting works by targeting specific groups by gender, age, city and/or state. He says that sending the same message to everyone won’t have as high a conversion rate as sending the right message to connect with specific groups. “What is better? A message sent to everyone - or different messages with specific benefits of a product sent to baby boomers, 20-somethings, males, females, etc?”
King adds that “this allows for demographic-based emails as a cheap and laser-targeted platform”, he adds that “customers are smarter and better informed these days. Simple marketing messages and low pricing isn’t enough; they need to be targeted based on specific desires and objections they have, given their gender and age group. That’s the BEST way to get them to take action and buy. And having potential buyer’s Age/Gender/Location information makes this possible. But here’s the thing - that information has never been built into an email system… until now.”
The tool, which King calls revolutionary, uses the Facebook API to get a subscriber’s demographic data without that subscriber having to specifically give that information. King finishes with “This tool is truly revolutionary, and considering it can be used to maximize conversions in a down economy, companies would have to be outright suicidal not to use it. All they need to do is combine the demographic data with smart salesmanship to knock the socks off their competition.” To see the tool (which hasn’t officially launched yet), use this link.
About Blake King
Blake King is an author, direct response strategist and copywriter. He has worked with some of the most successful marketers in the world. Such as Keith Baxter and Chris Guerriero (who has worked with “Chicken Soup for the Soul” co-author Mark Victor Hansen and Bob Proctor of “The Secret” fame.)
Blake’s efforts have helped direct marketers and information marketers over the years grow their businesses and strengthen their efforts in a competitive industry. Other than providing consulting and copywriting services he offers live training, seminars and a high-priced “Sales Funnel Advisorship” program. Also, his book “The Copywriter’s Mini-Guide for Weight Loss Products” will soon be available on Amazon.com.