(PRWEB UK) 29 January 2013
AbsolutData, an award winning global analytics and research firm, announced today the launch of its U.K. office. The company has appointed Kulpreet Singh as Senior Vice President, Europe and the Middle East, to lead the new location and efforts in the surrounding region.
The expansion comes on the heels of a recent $20M investment round in August 2012 for AbsolutData to expand its offerings and scale its global presence. With an existing client base in Europe comprised of many major global brands, establishing a physical presence in the U.K. was a natural next step in the company’s growth.
“European organizations have become much more analytics-driven and it’s more important than ever to be able to leverage data to drive optimal business decisions,” said Anil Kaul, CEO of AbsolutData. “This office enables us to elevate the level of support we can offer our European and global clients as they incorporate analytics as a core component of their business strategy. Under Kulpreet’s leadership, I am confident this office will flourish and serve as a stepping stone in our continued growth throughout Europe and the Middle East.”
Singh will leverage more than 20 years of industry experience in pharma, consumer electronics, consulting, utilities and Business Process Outsourcing (BPO) and Analytics to build AbsolutData’s U.K. office and drive growth in the region. In his new role, Singh will be responsible for managing and expanding client relationships and identifying strategic expansion opportunities for the company in new international markets.
Prior to joining AbsolutData, Singh served as Head of U.K. and Europe, as well as Global Head of Utilities for ExlService Holdings, Inc., where he launched the company’s European operations and grew it into a $100M p.a. turnover. With extensive experience growing businesses from the ground up, Singh is adept at building high performing teams and helping companies determine how to best leverage analytics to improve marketing campaign effectiveness, generate revenue gains and increase profits.
For more information about AbsolutData’s European analytical capabilities, visit absolutdata.com.
AbsolutData is a global leader in applying analytics to drive sales and increase profits for its customers. AbsolutData has built strong expertise and traction with Fortune 1000 companies across 40 countries. The company specializes in big data, high end business analytics, predictive modeling, reporting and data management services. These services provide significant value to clients by helping them optimize marketing spends, undertake targeted marketing, and using customer relationship analytics to achieve superior retention and cross sell. The company is investing in emerging areas such as big data, web and social media analytics. Founded by Dr. Anil Kaul, Sudeshna Datta and Suhale Kapoor who come with experience at McKinsey, Mitsubishi, Kraft and Pfizer, it currently employs over 300 professionals across offices in San Francisco, Los Angeles, New York, Chicago, London and Gurgaon.