“We launched the Active lockscreen app because it provides operators and media partners a new, unique real estate to communicate and reach users while offering greater value,” said Ronen Daniel, CEO of Celltick.
San Francisco, CA (PRWEB) January 29, 2013
Celltick, a global leader in mobile initiated commerce, today announced the launch of a new lockscreen app for Android users named Active that enables users to personalize their mobile phone. To date, Celltick has already partnered with more than ten mobile operators to offer a joint solution to their subscribers which will deliver a more enhanced and personalized user experience.
Celltick’s new lockscreen enables subscribers to make Android devices easier to use by creating a highly personalized start screen that provides faster access to a user’s favorite and most frequently used apps, contacts, favorite content and device functionalities.
In addition to providing a more personalized experience, Celltick is enabling operators to deliver free content and targeted coupons and offers that deliver value to the consumer. The app includes services that are location-based, context sensitive and cater to the needs of users beyond the mobile phone such as savings on everyday spends.
Celltick’s new Active lockscreen app will also allow media partners and app vendors to provide a more relevant and targeted content experience for users, providing users quick and easy access to the information and apps that matter most to them. The app also aids partners to solve one of their biggest pain points – repeat usage.
Furthermore, Celltick allows media partners and app vendors to establish a more direct line of communication with users that allows them to provide updates about the latest features and developments.
Key features include:
- Personalized lockscreen look and feel
- Easy access to recent contacts and the phone’s dialer
- Quick launch of recently used apps
- Users can send text messages through their SMS Inbox or any other text app, including WhatsApp, Skype, Viber, Email, Gmail, Twitter or LinkedIn
- Easy launch of the camera or any picture and graphics related apps, such as Instagram, Mobli, Food and Adobe Photoshop Express
- Users can define their most common contacts for fast and easy calling
- Appetizer screens on the lockscreen that allow for quick view of information and rapid launch of the application
“We launched the Active lockscreen app because it provides operators and media partners a new, unique real estate to communicate and reach users while offering greater value,” said Ronen Daniel, CEO of Celltick. “The Active app not only offers enhanced utility and is fun to use; it also offers exciting value through local savings and deals that are intelligently targeted for their interest. Besides the numerous mobile network operators who have partnered with us, we have also created partnerships with a number of other distribution partners that we will be announcing and rolling out across multiple geographies in the coming months.”
Celltick is a global leader in mobile initiated commerce. Celltick is unique in creating and managing mass market solutions for mobile operators that closes the loop between mobile marketing and mobile commerce with patented technology and local knowledge. Celltick’s managed solutions intelligently target hard to reach consumers in high growth markets on the home screen of their mobile devices. The company helps mobile operators to provide consumers with services that enable discovery and connectivity to valuable savings and offers, information, services and products. The company drives billions of transactions annually across more than 140 million active consumers in over 25 countries. A rapidly growing company, Celltick has offices in Europe, Asia, South America and the U.S.