Houseware Retailing in Australia Industry Market Research Report Now Updated by IBISWorld

Share Article

After suffering due to the economic downturn, houseware retailers are returning to growth as consumer confidence improves. For this reason, industry research firm IBISWorld has updated its report on the Houseware Retailing industry in Australia.

IBISWorld Market Research

IBISWorld Market Research

Improved consumer confidence is reviving houseware retailers

From cooking utensils to table linen, the Houseware Retailing industry sells a wide range of products. The industry faces competition from other stores that sell housewares, such as department stores and supermarkets. The industry has a low level of concentration, with the five biggest companies - Reject Shop Limited, Steinhoff Asia Pacific Holdings Pty Ltd, IKEA Pty Limited, Tupperware Australia Pty Ltd and Copperart Holdings Pty Limited – accounting for a small share of revenue. According to IBISWorld industry analyst Ricky Willianto, “these large players have diversified operations and are not solely committed to the industry, indicating that housewares are accessible from a wide range of retailers.”

The Houseware Retailing industry is influenced by trends in new dwelling commencements, alterations to existing dwellings and the level of discretionary spending in the economy. As the economic downturn hit and consumers tightened their spending, the industry suffered. Job concerns fuelled by rising unemployment and slower GDP growth resulted in a fall in houseware spending. “Price substitution became important as households downgraded from premium products,” says Willianto. After falling for three consecutive years, industry revenue returned to growth in 2011-12. As a result, revenue is expected to increase at an annualised 0.1% over the five years through 2012-13.

Revival in the industry in the past few years is partly due to the popularity of reality television shows, including DIY home design programs and cooking shows. These programs inspire people to take up cooking or home redecorating as pastime activities. Over the next five years, revenue is forecast to return to moderate growth as housing construction activity and household spending increase due to improving consumer confidence.

For more information, visit IBISWorld’s Houseware Retailing report in Australia industry page.

Follow IBISWorld on Twitter:!/ibisworldau

IBISWorld industry Report Key Topics

Houseware retailers stock a range of houseware goods including china, glassware, cutlery and kitchenware. These products are purchased from domestic manufacturers and wholesalers. Operators retail these goods through their stores to the general public for private use. The industry only includes retailers that exclusively sell housewares.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
International Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalisation
Major Companies
Operating Conditions
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit or call (03) 9655 3886.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Gavin Smith
(310) 490-5973
Email >
Visit website