The Rise and Rise of the Satchel Bag

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Online fashion accessories retailer Accessoryo release a range of satchels bags for the New Year and investigate their long standing popularity.

Satchel bags are becoming one of the hottest trends on the high street, and gaining popularity with people of all ages, even catching on as a part of the daily wardrobe amongst men.

The spectacular growth of the Cambridge Satchel company in 2012 exemplifies the new status of the satchel bag. Since starting the business in 2008 it boasts sales figures of over £1 million per month, their own factory, 65 employees and a number of stylish celebrity followers. The company recently featured in a Google advertising campaign and have gained even more recognition as a result.

Fern Cotton, Alexa Chung, Elle Fanning and Zooey Deschanel are amongst the famous faces seen wearing their trendy bags. Satchels are both a fashionable and functional accessory providing great space without sacrificing style points.

Satchels are also making a comeback as part of school uniforms, thanks in part to their use by J.K. Rowling’s Harry Potter characters. Wearing a satchel bag to school is becoming popular amongst young fans of the novels that look to emulate their heroes by keeping their schoolbooks in a classic satchel.

A popular accessory amongst hipsters and fashionistas, the satchel bag has gained universal appeal because of the variety of colours, sizes and patterns available. Many companies are now creating trendy satchels with flashes of neon, patterns and floral prints at affordable prices.

The bags have certainly proved to be a consistent seller in the UK. Eyal Tzabari, Managing Director of the online accessories retailer Accesoryo, has seen demand at high levels all year. “The satchel is definitely on trend at the moment. They’re one of our best selling accessories and we’ve seen a significant interest in them over the past year. It’s a great combination of looks, style and functionality and they match just about anything.”

“They can work for both men and women and they’re suitable for people of different ages so they have a really wide appeal. The fact that these bags have been around since the 16th century just shows you how timeless and popular they are.”

Accessoryo.com is a leading internet retailer of fashion accessories, including satchels, handbags, clutchbags, wallets, purses and a wide range of other men’s and women’s accessories. For more information visit: http://www.accessoryo.com/general/bags/satchels

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Eyal Tzabari
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